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Internet

Giorgio Armani draws focus to eyewear line via interactive video site

October 21, 2010

Armani's Frames of Life campaign engages consumers via interactive video

 

By Peter Finocchiaro

Italian designer Giorgio Armani is promoting its line of eyewear with an interactive Web site that lets consumers create their own Armani advertisements.

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  1. State of in-store retail - Luxury Memo special report
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Luxury brands are increasing visibility on Japanese app Line: L2
  4. Top 10 luxury social efforts of Q2 2017
  5. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  6. Mercedes contrasts its trustworthy service to unreliable boyfriends
  7. Digitally contactable consumers spend 20pc more than others: report
  8. ThredUP enters luxury resale world with dedicated platform
  9. BMW, Kering, Moda Operandi, Aston Martin, LVMH, Tiffany and La Rinascente - Live news
  10. Alexander Wang’s latest collection is only available through texting
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