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Giorgio Armani draws focus to eyewear line via interactive video site

October 21, 2010

Armani's Frames of Life campaign engages consumers via interactive video

 

By Peter Finocchiaro

Italian designer Giorgio Armani is promoting its line of eyewear with an interactive Web site that lets consumers create their own Armani advertisements.

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  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. China set to become latest market to ban fossil fuel-powered vehicles
  10. Four Seasons to enter London’s private residence arena
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