Mobile
September 30, 2014
Sì fragrance
By Nancy Buckley
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
{"ct":"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","iv":"0e5de4df435f7bc92ef1212ffb620007","s":"2bae97a2f3071239"}
Share your thoughts. Click here