Q&A
June 5, 2013
By Erin Shea
Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.
{"ct":"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","iv":"a98cb1bdd87b6ecb0d03a11e2baa5290","s":"6e20955b9b226a2b"}
Share your thoughts. Click here