Q&A
June 5, 2013
By Erin Shea
Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.
{"ct":"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","iv":"9296904131f55e1b5341a90be19bc4d7","s":"312a1f08544e0218"}
Share your thoughts. Click here