Q&A
June 5, 2013
By Erin Shea
Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.
{"ct":"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","iv":"a8141949d9d24b330bc7260b3b4126a7","s":"e84ac7cb216619f1"}
Share your thoughts. Click here