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July 17, 2019
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Fragrance and personal care

Givenchy looks for forbidden adventure in fragrance launch

September 26, 2018

Rooney Mara Givenchy L’Interdit Rooney Mara is the new face of Givenchy Beauty. Image credit: Givenchy

 

By Sarah Ramirez

French fashion house Givenchy is relaunching a classic women's fragrance created for Audrey Hepburn with the help of a modern-day star.

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  1. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  2. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
  3. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  4. Luxury brands must employ range of strategies in Asia
  5. Will China’s slowing economy hinder luxury growth?
  6. Brands face difficulty keeping in-house agency energized
  7. What impact will a Trump presidency have on the luxury market?
  8. Shiseido gets into beauty subscription game with IoT skincare
  9. Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers - Live news
  10. In-store retail challenges impact beauty sector: report
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