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Fragrance and personal care

Givenchy looks for forbidden adventure in fragrance launch

September 26, 2018

Rooney Mara Givenchy L’Interdit Rooney Mara is the new face of Givenchy Beauty. Image credit: Givenchy

 

By Sarah Ramirez

French fashion house Givenchy is relaunching a classic women's fragrance created for Audrey Hepburn with the help of a modern-day star.

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  6. Augmented reality in luxury - Luxury Memo special report
  7. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  8. Asian affluent consumers’ mindset post-pandemic
  9. How Western brands can find the app in China that reaches their perfect audience
  10. Swimwear: The dark horse on China’s retail scene
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