Marketing
January 19, 2017
Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity
By Sarah Jones
NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.
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","iv":"ac665906f17ba863b6e2c6fedcf73f12","s":"538918c3ad610bdb"}
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