Luxury Daily
World’s leading luxury business publication
March 28, 2023
  1. Men spend more on luxury, but shop the same amount as women: report
  2. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  3. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  4. Moët & Chandon unveils first global limited-edition redesign
  5. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  6. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  7. Prada Group, Bulgari, Buccellati and Le Méridien
  8. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  9. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  10. Louis Vuitton launches into next era of high watchmaking
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Marketing

Go beyond data to curate bespoke, memorable events

January 19, 2017

Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  3. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  4. Moët & Chandon unveils first global limited-edition redesign
  5. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  6. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  7. Prada Group, Bulgari, Buccellati and Le Méridien
  8. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  9. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  10. Louis Vuitton launches into next era of high watchmaking
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