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World’s leading luxury business publication
July 28, 2021
  1. Relationship between luxury, gamification is evolving in real-time
  2. Day’s wrap: Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  3. British fashion lacks inclusivity, diversity: report
  4. Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences
  5. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  6. Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  7. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  8. Online ads may be targeting the wrong shoppers
  9. Kering improves on pre-pandemic performance in H1 2021
  10. Salvatore Ferragamo looks to future in provocative film
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Marketing

Go beyond data to curate bespoke, memorable events

January 19, 2017

Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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  1. Relationship between luxury, gamification is evolving in real-time
  2. Day’s wrap: Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  3. British fashion lacks inclusivity, diversity: report
  4. Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences
  5. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  6. Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  7. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  8. Online ads may be targeting the wrong shoppers
  9. Kering improves on pre-pandemic performance in H1 2021
  10. Salvatore Ferragamo looks to future in provocative film
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