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Marketing

Go beyond data to curate bespoke, memorable events

January 19, 2017

Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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  1. Cartier highlights high jewelry collection in boutique installation
  2. Second home sales up 235pc in Q2 versus pre-pandemic: report
  3. What will hospitality look like in 2024?
  4. Gucci Beauty introduces new Flora fragance featuring interactive digital activation
  5. WatchBox expands into Switzerland with headquarters
  6. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  7. Will Britain’s resumed tax-free retail scheme win back Chinese shoppers?
  8. The Macallan releases tribute whiskey to beloved spy character James Bond
  9. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  10. Do bricks-and-mortar stores matter in digital era?
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