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July 7, 2025
  1. Louis Vuitton explores China for travel campaign
  2. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  3. TikTok reshaping luxury buying behavior, new research finds
  4. London centers Moncler pre-fall 2025 campaign
  5. 1stDibs appoints new chief marketing, product officer
  6. Rolex marks 47 years as official Wimbledon timekeeper
  7. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  8. Louis Vuitton releases exclusive chocolate bar
  9. New documentary offers rare look inside service culture at Mandarin Oriental
  10. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
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Marketing

Go beyond data to curate bespoke, memorable events

January 19, 2017

Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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  1. Louis Vuitton explores China for travel campaign
  2. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  3. TikTok reshaping luxury buying behavior, new research finds
  4. London centers Moncler pre-fall 2025 campaign
  5. 1stDibs appoints new chief marketing, product officer
  6. Rolex marks 47 years as official Wimbledon timekeeper
  7. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  8. Louis Vuitton releases exclusive chocolate bar
  9. New documentary offers rare look inside service culture at Mandarin Oriental
  10. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
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