Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
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","iv":"6fe1cfcd2f4e5c6381f3a78ad2598f0c","s":"50e4e5addc165c8e"}