Luxury Daily
The authority in luxury news.
Dec. 17, 2025
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Q&A

Hästens wants to change customer understanding of shopping for $6K-$99K beds

April 29, 2013

 

By Erin Shea

Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
VIDEOS
More Videos

MORE IN Q&A
‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP
Seabourn to broadcast 2026 World Cup aboard luxury cruises



RECENT ARTICLES
‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)

Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP
Seabourn to broadcast 2026 World Cup aboard luxury cruises