Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
{"ct":"9yfqqF9QsvrcLwgKIeZjegJhh90AZRLxnS5mDLCZwb+nsSE3RWfz3OocdBGU28T2FDHIrd4eagLOzX1RY1ghM3XAUvffQ74TLF4c\/T9FL7kXEbWf0ONm6qF7X2pTSWXFh5rSqJl+chZp3RgAg3uEz+qjfaoj4kVfJTcbT8YcjD4d3oIhvFg4dQWQjwACrExAGSE5cwGgmnhE4pv+Du7M\/sy+Y5O0ttyuA0yS7P2PXtcVSm4y0e\/ik494plo7G+asdsUHywyjgQ1BXdiuiuGHoRiorwYA0P8MhQ+z\/SNGsoPc9jQ5H\/8b\/u90t3jsBFXvkYa61kwu78Uu4ZyEGOpKAgxBMEwvURFs7+7JnawngtNyo\/2\/cXh9lhQM7BWp2nuMTzFtFM+ZXwDi4EndX3I4secH0DTTNmvMHWb9ht25P3M7\/QoJItjOB+50TcjuiImfsj80tTIYxwxwxZe+BAAA17at0H42ITp3bNirP9Ohy863Rxr5gXpWfn5oelPedxu+QHj0wnHzvmSvb85DeAuvClbQH+SvMATJpGthrQ\/uTnKHCBjoYdLXhWLg0Np+pieuo+ZacPg3VrHNJsMDlsdXN1nVPLpQyMDe62jZOZ1JnDxuFU896Aau\/AONlbGkkOYDk7\/CJkcML7HqJEF5cQbIt7BP8AOROb6a2sornmhfoShiM7HWrLHsQ9mJsyNYtKgXKDDz5jhKIE1tUCMyMFA4pjSAgJDQsCd7h2qhipfuHSIslEViDrVOAqvUH+pUTN5h+h97yZiu+CZm\/KdWrqh7AyPRvfXoNlOL7gjYBsVW0xPgXjV6cXeNaxc8Z4rB8kbumEK38R6Ne+xbcf4p5Wwtg+bUcJ4RBk6Emt2CYsERk1uUdjEM5pH8VUvXk7TsWbiE5kbk5L2bPH4QjmiOr\/UQoJ+R22x5loVA4HWYTCyYny6cAYttLKpiyeSHsZ\/966cdtqdV\/HbTRXuIn6GUqTmNIhFDmBTLMhiTIBtDti1wdYcRY5OBP8HDL8dmuAKZEuEqbDxBRnl1MwPtOAuYQPyIwOjZndkLD5y5MmTGTTpx8m1qYgc4nOJZzhiCcOSFkpK1gJSYcexNUyhegJiaq1dlnDla9fW9yjW+2KxHDIWoj3dLSqDV+nf9KSLZqkAmCS+jNF8qS+i+lOmThcSQvcmyGzQxxxJ8jZJaxHdClVExeIezzfiul7hoYsirppRoINWY3NqL73G0nqS\/mPeJLNkZIL2DWCm1w1S2hCqbghsB3fMYwbklfDGAIBkHpnVwzz8sF7AJJxOWlruOkMcUWWIKEELJ\/vnA8VjkK4AGNidRPPENpySB6fZf5Fgt8SoDzLLRHDBgdltb0CPj553XgK7w2xlSDGSjsjzbU9reGMifX47WiC7vXT1UiURVHAlVmVcWyv6U0WX8B\/5vyAhnMo231dwydcbU9BCrmHr3mZz601YDanmeyvss0lrmV7QdFfB3TDayV4\/PER8KW5+QisIzK1sJ03Me04umVo5Qwtj81qncx0q\/ddSNwkeEwvEd3zlEZxqFW1+d52m6SRCgJtI5dBUEhGHZjvboLKtQ55ctGyCzE9NSyOYtfIIxsKJczc8jRaRSQ99KBzf3rnNT3WPdnnhSjWtuqCaCnrTxKYWb469YomhcKcRXHKQzSG+Sw0YX4Xl07NeOvMWPLp35sPoFJt+ochOzcP7l19Xhk9\/fpUhsyQB70Rfvbn0nIqFmA0wdya1jX05eXoErdK\/pA58X0iSfVyZomaefu5TcRbSGP0V8h8OwTrrLSodcc\/lX2+6wdR7jiHzelTGYc8LGU\/\/kgT7UotXjOnIjqPL74VvXTeDUwsGBtucmkMX41Riq7z9SKoPE3LmIq1Hje2L4su7Ladt1Cs74EtCR+WSRK9XuOJVx0NqC6sLJF5PKO5Kwxd+Ml8YMDXxfuLa2P2bxNkiRu0ZfPJ\/HvCj7VQYz9QoB5PD5CmIx7OppkfyYzYbXZ9YiLZGrJ3lPkhSANF+R2c0f8iWrmOi8UKwaUWQe5uwBxYy+KUgBP9lHUgN9wcxwaBt\/h+yATbD5tCxfFj92ebx32QfHpd0DbmsT3eUhJjAsydEQCYlGmpfq9UJVOYfrS3ubEP3HcNe0rhey1QuhCGYuUrQhY7h5X9cZ\/VqRZeQGcMxN+7XBtV3q98ygyxrudABeScYtOAqiTi51dUTL2obd0TlWPtXY3hP\/eKS2FPttai9e8ishqt05i6TewGMFDm\/pLmsOKYh9PK+ccIMkgXLmTnSioOeWnSRRMaMv88KNvQ9eSte+s0z61Fo\/SMFJzXhToh0GE8DIYuF0G\/1xgNj0op4nNlLOshXNYeTivLa2NC3FuJwXRWXrUL3gP1shKj5RwRDHF5jhKs02aolJiI1gZ1RZZFbPDiBM4Staxm2HxTRN9X8ANkCu5UqZh4Oc+I0PjK+0C2ebNfndPWVl\/YDIWuT+ViJLN4jz\/o20jgPGawUQ6T6vFbR2lTRw1VvVlEG0FsTUgzXPHExPEw2Pp5p3Knebdtjny3arBul+R5nKIfKPM7WPZ5\/Y24k4i2pn8SdMSA5QEC8wYriAh7E1zVIuVBgSjw5BzB+KrOMTblMV56MtDGZL80WhEdZwNZycrneBwiWSnbcDXe9LmMyz6I8KNFabxBZjcBBVPDlaeoLgYh+7K7KVAxAwM1\/u+ny9q0LVGkVAagsxA90Wz0yUJXCn26Bv3zYiBJtO1C+1ZLplQHoCEHkH8UsdWuAbyEwHR5217PJVZ21MMJCRI3r8c8HJ++2i+NBINo2kHuqLKJzRQjK7eRCx2Vj3QBvq5TnuZUt2wPu\/BbL0VR1ymcGYAkdUUPuJCkND59ml9WOOU+GDABjBSP5wXLw9IHyoZcLqGkNJXK7flncZFT0\/Nr0gz62Zm+Kv0bavg14tlJPVd3s830SW6ueYITWJbI0gUYbJ3cBXzblJxCAIm+OzIsThFsmOZFBN1aibANskUM9U0U6d8MrlAMmQp+mXwHYUR2BgpYew3FhE8Hphgqi+vzv2JKuUCMUdujcCEjvcf1kyv5JEd6SmJg9\/fkJiYUwmPdHLpPH0LsNvmyVzViw3SlZsgUsMfz1ZvPTz\/W1J92XOFy\/EKcrYduZBn012r2SJvDQZRhxbvJOFByONGNmu1Cx9y\/rtCS00WK+CADOHQz9LqRobDPOsGnvxZNSqQ\/GVapHzEu+D1yAV3hFYH6XWYpCjrpyuqZ4SNStrRxe6DDaETKc44DI+dlgzcqk3Ql1JRvSjRq8GyYaCeS8dNhFalTFGr4DHRISFy8n5elvI81zZQ61Wld2pS0t3F6cg8K2O6hwjI5+90z9ubI14yQRHQ\/haFWYw62FmuAfrNrAq2rvbBTk57NNM3RcRx4WLc6BvIREiY58nlZugLcaJAwyC2XfI6KM9xbGCYsTiS4Rxxh3D7JsE7ZTtrZZtRh9lQzCf1FMKiFHGDDQW4hYCbVSImgqggTfq77KOFry0O\/4u2ZzDcNhqP7ALZEIWjmvEcO72dKonCL5Ctp4auNIhCbSyyqv8DoLiS026ytqQZxJ8eQ2KWFgKsUq7V7jBTWAK27pR6bxEzgUe4Diww\/SGL1F3+j\/A1cd1ojmsJ7A\/T03EaoQbIYwqlngEIUpGTCRCCmNJqDrtHdcaT047IiSt+u8EN0sFa5ngLLuhiu3DWsMs2MfGG38FW6guijVtpGGX61T4E+NO6YyiAoTU5qhE5a5bz+tXUyHl85rjl9+6w3SDGZj8+OKaD+suXiWLFuDIONlcUrQk58zyogIzmqWn\/dxMd1X0PXeZRmAVcMSurDz4vZjhyb0s7XkGnOh9SFBIzF5gY\/qsI0njICxaJ07do5M50AQyA0a\/4Qm3LYD72agaYkFs\/zF5bO8fVhwOTNGObjI6MvcWc5PwRqwkGpV6xLszQhkY4GJtewpDfz2\/6YsLHrwdDJYQ7yuUyU2LVGWOFAkYBOO0zQhjYmnwF\/nUh+br3XJHqgK6Lf+xN+bP+96JTzLYX3Q0Sp2WruDhJDbcMQu62eezqKKIVvArmWPVOx+plS+GDEP5k2JeNvYUrVr85kgY4FTgeXufHl2jzv0u96b4oj5uYb6Ej\/leX0RmFsuezK4kEtdc4RwfbgRmWREjbDql1o4Ahm5XpegfracdWOeunFI0tebrpBT3TSOg0SG2WcUvjTIY7\/S7Ntn+qgE\/Xjby4rHrdpnrVaA2FKlosjf5ALO+3bDVWsSQTd6\/giR1LJ0LBKwIBDkw77UCQPWQfaVHeXebn1lmMOZZm3nSHOWMFbdXovEdjukSfefc72zDlImdskwpaWG7tKQTnqandvVx2pT5OvUrQTwLmCim0vVzGJXUh2eX2q\/L5wo29rjsVeojmc4\/IU+CvALfiWHAK7pYLmyVc1nlgr4Vs\/xzpjQEffFZ0BPqryGmR7nJOJzEuj3cZi5sU1M7yna0xoFH\/dqZ8WPpJQxU\/hj+DH+gvJJ6mlCIUKimhCt2rvhjoM82\/UoHvoAv4H38y08kBpqa2Ua5xin3ArWVHsu4L4nWLP4MEkNTSkKmjXuza5s\/bUmS9hFa8wLfJeI6oZE7sbiXCh2RK1k7CigHqhbo8UCFHmL4MJZDuYCTKswZC4pMMWy60iKNXcekD1sc4MlKNFFoYrrHn3yLlgJKr8BdRah641TTwM48bDWqTvfKEVlgCt\/WrB6HVyNx0b4h3HGdARkMT07T0iUec9yuIo075yH3cw8LmJ7kZ5s5MsHSdOEHntufndEJyZ0rokd9t30IOEpb8HpSP4nQY8pb9Y7bJVYmIKl5XP+uNGi48qXuZxrmuBIc+lwo5TGM20\/4jpWrhOS6JI\/fOoHZUtoAvQw5A4m1n2JUOx3KcIFBl08d605rx6849mmJTkDsCa6L34uWW4jUhRc3RbZuW9\/UFv65++94pl9jVQC8+8SPFA9yZlcSQ0kJ8kKBsEhbHb5eXqObfeU75OI0VOS5JSxn4IGbBX4L6jn86xpcRUODXhjI7lG1tCTwimOFk0jpAEiXXyFmZouhCPPPXu0dJkI67trjJupwj947QcPzufdCc4dILu2DlJ+jZRAWH5dLht53W5Vt7dsClzC5T39NVqcTaF+js8YL1dgp6t6zLp5Ybuj0Pj9FfmJs41Vw\/6zFJsFXKGA6z\/JDwkizlTiTI0mPeGeb+oADTjT0Wen9FY2IH42Fr+Vve1izTE1CISYcerSCeVAUIq6cokJFeKGXzEdxSmGkKgxS3h5hO4GmRsFd9hbPqCSkDluUv1u4NVUxvs6uzzG6Em6Ob9AZiXHs\/eRj3WwRR0DJS0tCggGUq+6HvlqElw9SwehonPYYAVyCSeTcB\/VChy6dUnSiaabm1WE\/KKE78wsR+XxviKOb+4C2SWXODj4qK08t7cwitFlvlOvA83nN1U4IsRq+RsLKE5bvU9wgXUGJIAGWiDbb7RzbdqJkaIlX4gvAFQ3BIkElPbOInQTpC2\/7x0VnokMHrQxOJ9B2CIAK0TRh4pYTo1zlHiF93KXiRCQMBe8oUh1HZERKCtrde4hKbMiIXOAUqydmhQeJJANv4qz0wr+Vd8XkUe47FOZkc0hXHvJTs\/g3esPDiQe\/mUv6+XKWdz\/poazdzyC3nBaCJkJ\/Dj8U\/1HsgZDKRPdM98jpwrRw4bbocoZHkolr5VkqrtDqC2V4wtxCECC6C+ePXGEatplVPKcwY9vKVY1bq7m9gkx5tELLifOvBGm4HWCkbZXRrBrWhxpV36rmwbG2oD8PclyyHm975yr7UodCl\/TkzmblVkRDvNL2EJrSeaGMvwhv1lT8edZf\/9Gi3U6QhXNp8k7vMvLRIwTW2tIBNia7GVCjKJQrYPgAg+c7xWJasgTUcao5XU\/DDMEcPT9z0cEeCS1JIhIDeahYffDgiOMbc8hNT28JG5ADgEe05fgr0FTk9VyTNBpQZ0vxb0b2GsAs24E+oUImxdtQiH9yhOgiiLifI+su\/S7KzVmP25ziH4EV4chEGvgSW6S0nk8JI1PRuTiVOosIKyz0arIzyocwCb8HCdbxzMubNk8mGqBnDFQTjUUR5QWRrRFQ3t\/gqDbeG2Frw\/qSbtvtvtG9iKy1pBf3G3KxOpRu8rHIOOpLfaol\/GsPgkNhGyzpjcjM4cJe7Yxs5ZT3IwsXuluM5ewsDIn98bfxqCm47wMae74RY28fWaDTDatzuHgayOJFLsj\/fbF9hJ9CsybF+MX1g5PrnGc97EY3qK4usuHVK7oK+4FxtxnAmQzGPInzLETDWUfMnBCc0PgtJDnHA\/ajOJmYVPVJ2CoNgQQUaaXsG+TW2lOMiqLsd+3Z91ob4cPVMWPCZ7863afsx3PhNGwUTuJYujShdpgtGKU0sS+\/G+04lYRm2dF\/scCnryk3ThEphiPsRBNBANlYxZ565KwXNSZCJwGV20\/+by4gS2thgJSUsOCV5zXv5cKtuB11OTVwgs4iQm0JHo7hlRPrJpQtvbYU7zgPJy6Wmz7hfbRHTL+FqSTmBI1dRzphFxlnUsGXsmxfIiWZ5FlkGiS9RI19GjCpV\/RgvWDHmp4wa7BnbdENFK2B1yezfZSqQA3LJICzRtJruDD6DtG0vGywBxumt\/Wy4VelQ9Vkkx2fzOMCiElNU0SLBGkuwNwP+JlGPFb6sC+Wc5R99LMgFw4zGXMB7wyUQn6Qg9ZmAh5tBVLsKmJvyZaaJIwxqMT9uKEZwvxhK1h+2cJA3h4JYZllyA2clA9yPdfg7NdxKaoNXufQ0w0pzuXeMi6JmFuZJ0xZmqV4PmFR4UdUiV8IA10vESDTQFs\/UsRylKSuuC3y+7INesbcB76rl5JglA0oP8mJAer871\/R\/2Hb\/jOA0uSdBV2fMGuiQIBu2y3u7X87Fsoi\/zghzC7nDf9NWrh4VuL2VvcTOsfCoTTe9DuNBmDgQkXitlm0Tq0LB9KKPEmIwDDlkDrcuDWAao9DTmeLlWX+nhadPfG42uh4awnesU1eDI1V3oR6wHcC8zPE7lhPFXvHXZN9XQZBdin33yiGmpvqAL0IqyJKPK8w5VfLGv7XeFQPyw8\/eAeItuJQTucrpG2+jrH7iBM7UjqeBhM12hFkWj2HTqDxjvMx6oq1V8W9og6KjBzLoAkJNAI6OanTi4ziPDLrup1Kfj6k+nDhjtDz9x8fuzjw2evl18kg0W5szit1y+bhEJI\/fLQ5GzdgzLli0DiIplJaZS0CWlEXyLHFD369xEJM0BslVU\/xm39OfpKRkwIFLLuPqdFSKNpTVunsuI4ULrV+ky\/QsO4euCad9epdxpjAuayVL3lrET9m2k4yrsBdjh\/RSRcAQmgWuQcPZelDAoXQY6RUhmX8a1KmXDUqNLl7KxTa89ZEYl\/OstiA5\/3wprZskyaWrhbxLfQKNzSNaGJPSyek2zblF1xnsMYv21abHQilimwSGxmvi+RCTDTVH5QcW7Kej1WLEkLE1vJgtJdwdwj8QIeAGsfDhL2t3NFCdaq0w9yvwooZEWcv8kV007Ou\/HoJy0DhhaM30GnxAXMdmIzs\/b\/Q+6Kse67m7lgFwVK211dpnKwmcBJRSIRFIcL0VmNe0kLfXMMNohPx3u7uhkXiVvw++\/aG\/8P9BinB+M6A7XOUddftzXCFIKXLzey0iIfRkBH3C54sd3wyLOmKlnv0l2esZyRVURUv+AbrwB840IgMgaLQbO+tP1My8Hr0zJLlmeapJSOBP+yjVVyTNLC9nvqsqx+mafI+qH4SOEtmjqqPk\/YNlfa2nwaIR8D2v7CCY69eHNXuAflUj4WqMKoXV+YEUE9ijpKobljwg\/2ahEGdIYTcXa98wAren0jVfNx5SCa\/Jc9qmFuzOhnhrhLsBLTlYz9QNfcgYHnZNSuteaDtJSejhjq9Rv2TJHzjMefD5M\/OVTvblHN+dQx85BfV6Iv1AVlqUnijm80OQD+pTOLypckBPmMEsB9D5ERqEwgLu\/v3OPceILAW+fRhYP0QavfSh4mnxJRhGzr1dCc2fP3RYU\/gk163Gw1zdLjPKu+2wSSUuHhh384DTOw6qJUPhRdFHS7lJGWKFlRJTElV0Vb2ctoEkeiCVlL4gT57++3FJcOBYz7bbXUJR0\/4UvzBHZwx1Hj69kvok+NX+fMug93HqGCPc5YN79FVBoKUzdySYIvKBb0P23FM5pLs3PxVcIi7obEpf0JAyYZCYfSIEZU66nnrdmMa0fli+6ZGuvisGNaeIvIlYJ\/wbABYxO\/sr\/H4MXDUBjus+GRIbzg6tVhkKMGNW3kEoEb3mYvjvxDpkEieXto7hFJ+WdXSx1tRYlKDIli6UwNfz+kzReJR8WXuAuRuCzaMXe9V3X3F4J1U67g0gPqK\/lwx4bw7KdF\/OVAiva4PfCZLse29kgPCl2l2xK1KxjRNiElxWvsSfxTTkmY+abSvWqid6U4XpXOggYWdhsArO+8OYuOM4T9U3z1kE\/rCyhX1sBo9c\/FIgywDSHTwojyhAMcCPYg1SnavQd7MPaoSfxEg\/yboeR3ugsfwOxDXvTVvt0Xoq5ofs08upJOtKDgwo3d1gt8uEyZmnm96w5ALr\/ziIPcBNVx7fUqfs0CU90WXtP8n4X6m7zLNz7A\/rKNbxTlmCBeP5reLeUPMmr\/Ybr0mbeCAtpjyAYkDwoxdB3rZp2sORQg4hZZng+0q5vxC792T4pRZ7qzOXLswLfS1nmTL4dVQNkEPJu+AH7Q7iVMYV76sqJWeCEg\/gTDOGLxSPOCTaQhybNCnlylxNY5PbBoArCCGgKvtz+T52svEV6XK1mWqzv2dCam\/AaJNlxar3X41al3eX7VXbPUZtKzyntiTeMfiQdLwdSENCScijzKeDi7W6QvRR4woGdiApx\/zri86VtBbu+LRnYMdNuuhWz89Fvw5L2SNW296MlOidLAnJ1rDnDDSOExSQ8gzea9FWwXqelvudvW771MquUUbAJl4ktIaYuyAziRM8IUpVgEjEIqXWxJhthvT34cStSsZ3KSRmYH6aF11jGpa91Vz+vncf8MHsGL3iO+rJ1qWM8jeLA6HzJjs\/lBiJEtLJdFa+4DQdhtFyR487lxwhhzRLy88T650GPQfKV2EwxjZuAwLsMg9n63UyCI4rtF9QvF0O9eYgzHsPxi6lUl4MNaFMzx1QDYOP5DlxRRVIGdoTbBxJFczHcMbuF0zUpYRikGsciK8OuOeOWgyeuCeCajPVosf7EJDqTA6UOclNov+kg9KekBWn44n06\/pTrXM9WXzWDQf4AwdiQzXYkuIGlNiwlvDafhbdqDERJ+ae9WSpESA8ICeSc1a4UKBYIx7LSoYQom4spomIgAFw0UdbKNtTzPhm3ON3tdjmmaBoEaXbguudfs6y6ro3iSSJNaody7u871NZfsqcWagnVUn0D6ypQF9fiK6sRRXw2LAfIHOagwsiYR5oweb2tcroFpb2EpRQrmUCiaWSvP6Sw0K6aVatF6dq5LmF7SaEtIl638sxIghb\/UvrKQm3AJn7Nr88CgLqHH4+\/unIBkfu3BptMI1dqg5kIXXH\/ubKMAGX8NeR+UW7adhKXTX39C3bAvmAkk2eNdRW+J6l1oXE8Ped1smxmam4tQSD9+g67xsyfh3ewGDbTvJX7Actcg+BXLiZoTVAlBwNIJy39jPdch1Z8t6hW6vARKOZak88Gk1BQGPaPC0qKF6IkIueX7iqQC8tHgPDrWWqSKiggbIJDGgXxV3JozeQT7C\/ZpBm65+hEa9hFKMAxTY2hVkCHvUpLAZMWw6UEXhiINnnyVwEl0DZBot8empcEskzEte5Jew9ReALZMpibJoHWNYlqbvoI2WLkw4VEyAp\/oq1htMIBVJPGt77LoDAKmX2dMgOOQa96IPrvL5o8jJY6VEwGOoP7b1ZxV9xvNeYaeT97rlSddh1nDjACwmHj4vdmfQ0b7w4a21DuwCSuEj5Wq33OXsdvhdI8fKgo1W988tZ71Psuo01bguxFmNnVHYejcnEX9\/tvt1E7xCj4tlAx8xx7Pv9Y7kzOqz1QxSomlWQlM6wAcVqRFpbxxyaR3wy3DD\/rKDsgPWTlvArQk9xgSv2QXUMjbbYw3srbE\/Nvmbi7d8JJuv6wlbYtw3Q+CYoKEFLD6dlGN3hZaarwplj1CEkMIyucZHOR+H4\/5jpVyO\/HNkK\/upRG\/Zn8i1OFnunvV3dII4PPpEiidgxCkpy7h4yBG3xzCgintQhsO3GwccOiTRR5SQVgcb5ans46PDy8OYxFWifO5c6vun5vME1cfxmVXVZg==","iv":"a458e03658501872af5fc04a7dff4510","s":"4e7601075475fb04"}