Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
{"ct":"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","iv":"e7a4b5fae7e1b1a67492e9021bcf6c4b","s":"1e9e6a6b2b273d9f"}