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Events/Causes

How to stand out in Baselworld’s over-the-top booth craze

April 29, 2013

 

By Erin Shea

Luxury watchmakers are attempting to out-build each other's booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Bleu de Chanel dives deep with new campaign
  3. Bloomingdale's gamifies in-store shopping through Snapchat filters
  4. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  5. Kering adds Balenciaga CEO to executive committee
  6. Day's wrap: Kenzo, Kering, Four Seasons, Valentino and BMW
  7. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  8. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  9. Kenzo creative directors to leave label
  10. Saks acts as cornerstone of Houston Galleria's $250M transformation
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