Columns
July 22, 2015
Derrick Lin is senior brand strategist at Resource/Ammirati
By a Luxury Daily columnist
{"ct":"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","iv":"baede2ebcc39bf667fdf25bd1a80915f","s":"cb86fc893f8b30e8"}
Share your thoughts. Click here