Luxury Daily
  • Email
  • Print
  • Reprints

Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs


Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

To read the entire article, please subscribe or