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Aug. 18, 2018
  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Tiffany pushes personalization to add extra meaning to pieces
  3. Snapchat's struggles continue with 3M lost users in Q2
  4. Audi offers an escape in action-packed film
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  7. LVMH picks Dentsu as new primary North American media agency
  8. Tom Ford creates kids' collection
  9. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  10. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
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Apparel and accessories

Marc Jacobs, Prada usher in Google experiment to curate fashion content

September 7, 2016

Marc Jacobs' 2016 Spring and Summer show Marc Jacobs' 2016 Spring and Summer show

 

By Brielle Jaekel

A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.

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  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Tiffany pushes personalization to add extra meaning to pieces
  3. Snapchat's struggles continue with 3M lost users in Q2
  4. Audi offers an escape in action-packed film
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  7. LVMH picks Dentsu as new primary North American media agency
  8. Tom Ford creates kids' collection
  9. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  10. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
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