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Internet

Gucci aims at digital trendsetters via Polyvore effort

October 1, 2012

 

By Tricia Carr

Italian label Gucci is aiming at the surge of young, trendsetting females on the digital space through a campaign with social commerce site Polyvore to raise awareness for its fall/winter Gucci Icon handbags.

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  1. Bentley Home to furnish Spanish housing development
  2. Aeffe appoints former Ferragamo, Burberry CEO to board of directors
  3. Chanel reports 4pc revenue drop in 2024
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Aman welcomes warmer weather with ecotourism boost
  6. RH appoints new co-chief merchandising, creative officer
  7. Bugatti, Lalique craft bespoke table clock
  8. Chinese actress Zhang Ziyi tapped to represent Jaeger-LeCoultre
  9. Condé Nast rebrands Style.com as ecommerce venture
  10. Sales in Americas support Zegna Group in Q1
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