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Dior, Jimmy Choo increase mobile efforts via watermarked ads in FN

October 1, 2012


In collaboration with the Sexy Shoe contest, Fairchild Fashion Media's Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.

Consumers can download the FN Sexy Shoes application and scan select images, gaining access to exclusive content. This is part of a multichannel campaign for the Sexy Shoes contest that FN is running in partnership with Saks Fifth Avenue.

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