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Mobile

Gucci builds accessory awareness via multiple mobile efforts on WWD

March 3, 2014

 

By Jen King

Italian apparel brand Gucci is touting its accessories range with a three-part advertisement on Women’s Wear Daily’s mobile Web site to show that its product lines extend beyond fashion.

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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