Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"7640e50f56d5380794fdcdb27dc46256","s":"d9663e3c42bceba2"}
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