Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"cdbc1943ef4850316a2d9322d982bc8c","s":"b6cb0dce7d8d6448"}
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