Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
{"ct":"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","iv":"f1940d2ab9e9f4df7f7350f218b2f976","s":"bedcb58780b93b77"}
Share your thoughts. Click here