Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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ndZ6DGvcccjhJ9viOTfmcg2SoOmdrrlGXVeupQSUDxku76REY+Bj8DYpiamhUOP0SmEMevVGye9UIB30py9HCRZz8POaB8lTsQVskOOJY3MIFC9OjwIfYsXLOCD4mEhfRyXIXJyeIS2xYKLoBfOyfZ8LRfG04qG0tJg7CYZ+ayFpLTFsAO7AfHVGtEM\/IxXE7BPRG7TMtw5mTcVdGZlFWZEjFjwzDMdEDcH\/NxAtsnLSwR7mi2MoZy+W4bKfIF\/hpDNomUpt8TCGzJE9KinlFYfr+qZMZfDOA7JLjn\/IQgVIeAdCu\/z0Ggt7fjpk+6s7jVzgHw98sjuJ87bN0wUDj7ZcqJfFydtyQbXU4J4EDX1YbVbdf7sk9X\/UA8gFRZwi184D+p3k7lpY+8pSMuyfHrJybbk1JJDhyy4wC9JI3JTkLPK64onLXd06r07HjE85j2ClfdtJLVIT4FEyuy+aXhDqeUuyx374hc79wWV5ewqel4BNvyssmnQZ3KtjG8Ja7PqbIxr2uJRaLQ1pPhBelbOa64U\/Sobvsc\/nug55maemt+CrXrUpl7SXb8GgVEKvdMR5\/aZ9P2kF++No5p1u4Otzt0JavsRN3TQ\/DQhOJfK\/Agdh8HpalqElSh4nqbDonfx1W0LmBYMPQmrY\/jRY9Kc3Z81lQ+wZMC0C2970jTWcryMOnOegZ1xT2xCjf3hDu6e9khLYQnVmfYV\/yqXuM5I5qaufk0z1z+OHBvfV6OLV180Gdk9VtgPTUFET4Ajf1ZWoYMZNSikEHQLEhNcK9rThq7L1+KapaU9oGCdTnvxo8sp13+wjrfbqRTdBR\/0Hyl4Miz2aHWRDUN4Dg2\/pxR2\/j6\/ZFKbma5oLeKPcBiGscxzpwe05TgD\/DWY0riXrpu3j\/34fzTcNz9+bmOUKBXnNmVjYBetLD4MHPI9k24fSQitWDRgJnOii4WWujWcEq\/oYbt86zjUW89guJukgp06fFFCXHStgaTD8QS\/In7STNuVNCproqw4UlEN2JDzVgX4i5z2cUiK+RZZzcwXf3VfQ94V32p6BMqnTyCWccgx\/MT0QZMuTWYxbm1gxScn85ZFbPaFKHXURnbvgkEI41ImDlDNcKAGsuQq50bk\/ZkuFxqZYmDI0oyotgF0Jl7\/0o7TVi4FcfKATh+G4NswrG+JZPwYS0OJZl4dcBdKaapWxZNArVf8q\/tBOmVeaojtNZMefWv\/SUlNsq+8AtCbMf52dNfJoZg9nUM4SHeA8fJkVorYxyzphvmlGl0muNtxED6QATX5vGywyYvdZBINEaZbKDvsw92qWtFBQ1zTDtv3YJhgpiWA1IiTyjTqDwk3LANiQrPDY6JGzfZzGb4U0TxRUT6JE\/LKj5HURwSY1MqrJS3Cn2a7spO3AlkGRh+BoOOSNzOfQBnLhPtjuAGTFE84ohMvjhotoggZM5ce4slJ1BGHqxo5\/pYfSmaCrIzIF25Z4Y9umxx2cJEiVLKaq0ZORUcIekLrR8Bu0pczWjA5ReAKZX9MS9xKVbtn\/ms6sHamC7usxrgyvKsgShXxzyJiizjKlCEKVdUCPTsWeOEFKgsP6vCjd9EYPFMLrgS0rPeuT+yaAfW5hCdReiq1lk\/8Z5V1jy7IYrd2eoGFfIj89\/jwPKBdsdyf5jpUTgkPBA2XAUgFPm6JBQK289CxV8e3ulnUKldXcd1Dgt0Cp6VgjuHRB0Q6tthVFICvQyx+FMNCGQYbnwLwsepObqR2LNQ1RB3UyWJ8B7Rb04C8pK5CGBM6zXzcoFaDV1bqav9e2igu0I\/ZikfEzevGsdiRguF0p1GL+JykXuXJ6qOcByXBaWPz8mfkCz8udd0Xy+Q4Cr7bqdfLPbhOlcMP3Kx4FjWO0r7Y+niLFpopZDXwaFRRtlopSf1r0O6UOgDVq+gcKyxfyVGoNaa9bmv2shHIn+fS9c5CEDS6Vlg5Hs8jqGcInGxaqjwQxvuMpUdZVprrwG2Ujgl1\/nHNKBKuUUSKDA1XWc7EVvNx7POQZyS6hd2Z6+j8wRwSCZw6Kzx13q9ZUub5LLey9b+a\/zHfasIp3jLkbRxSizeNr0US11x0wwDYQL4Rn16L4d+r03hWe4oz2jfKXgpWd\/Sl22eS8QmE5jqq8Pi0Zqi8UgQckJ6fG\/L9N0VE\/TEsmzLChid6Yk75x7tLrNf94DesgdNkYtQmMxZKezUW+9i4ISjZIPNfhSPxXw02INy1mm4k35PTkFTuwiylelKdcl+eD5o+QOEsBMSE9MPa8CYFgdH4Cc7nXzVfClaivDJmCrnRAJMaWIH4NB4twK3uJyPNAZT5iZeXBx5cu67sp4MTsKqF5ROQ++jBGFFrNWIfnegBKo\/pSHj4gL5P6yvUnhybpamx1O05lpJFMNdoLBELmQB34eBpM2dIXtNfufrWA4j1xYJDbJX3P8hjsBjeUy+bMc0RoKVE9Lt0ikto\/bw1I4iB8cI3wcgqIkJb0bFXi9I5ebAbvzfj3LJrz2bR7pkQQYgNIHuOsZa0VJgmffxd59QpKhMDE7q711s0D4wxHmtKEY8zfRhKdZWGwBIweyCWshctPrZmFLEvM8pHn3S2aFYV6R7Vc9iu1wmR3eqLxIOPrNBASskktxosBWOWA1hNjv11qgBO9BySWDYtmTOAdhnXDwBtDQLZ0KuKID+QBWrUGg6eLWeYx1KlpZ3YMnde3n2HAgZeYfeGFP0Zzc0JVOdOqfxefKsSeCb6gxubNYHrTjwD2vEdPj8iu2hcOnHlOZfCRDutiAQbbmqGuO2Exn3UxC+7mshcRSBP84Npso1228CYYGQGfQDlWN+hkmcA1tU0JbLrHYT7pqFZSOlhj0gidqWVB5rEJheSDT+ngzTt4P9bDJyNu0ASgrJGLAryYSw\/Hb9ogngTuer4SvdQKkFQT7FUIanqbjeR6cFdcg6n90sErpQUsJhchxtFQRVqs8I90QeDJYP9eyD0e4DUv5qOIh6wyVHfaHzrSYFGKyIj3OFgExTyqmM5FdBtRy4Ta3yeI4Emle27OVjAQ3HF5Ym5ofdvj8d1KBm1SoXXmJwGy0E7XrH4Kex42Y7txg3X3lCCHSrqe2jbaeKqj1pTv5keZufZCtWhzxVbN8nQKO7gF+3NerDaQUOS11sq+K7MDfLTqNhbkqs\/p7LZaKSPd0vCRFJMs+ZOEZthS1qy4hWYkZs42pGgi7YMg7FFxvOb\/9ZydRfwkee8NAilkgu\/S9C7pXXdKrg3M6yR+6j+BFUi19vK\/aDS1oy\/MtJhXKJRHI+xUP77yG8zPKnDgmRmyJgrd4eEGFwkm4FtOsEnBWG9lmIAsNITsqPeyRQ8w8DApdqTSxflzuNxz6WEDW8XSixmnKCkEF86prZ9PxrZo8D04JQKWr7sqMzmt4Pb8KVR5P6CDlk9bJuB2mIT8eknoPLop66g10qTJLddOEpqX\/8eTFttXrqsz\/T67Gvig+nL1hbaGtLXL0lm2+Vl8rbyeQSTgUnKbXtbp78tpHJvTtfpNZXnonuV6EcV0w\/Xn7ZM3dMQp8YNsZt+31XWg69k2ZTeGyiwH+ZJsZ9gVl9JLAvBj9co\/cvtOhbIPsv0TSAghgkgkt+zcuaH6N01F\/cMMVS8t0QJoxg6pMxDoX9vRqxiZoEv5MU0DVSOdcjnYLaNtE9ZcnkRTBX0ZIV+CnHm1mYBdHsrE0ogvzDHrEpDkhG4wTgnhVr2cOoOg7aQEGDWGhopsf\/kqTj2c6OqWMzGkEO9DI2yE\/a8K607\/3QoITXrmoqVU7QNZGxA0hhQMBl5KE4ft+lrb2GyRA\/kCAuQq03AfaBAddqp8EpbVXipzJQ4xfj7DhI3Xgb53Zjn48uOga9NYrTnGrRjPofN+5Ln0egmouDJyBQeXRx2bye49CUB8CraJTp2qPBEPIygkOJKVI+2+oiijufIEpeh0Nxb2psMEKpVB4A9RToQ3BwxU=","iv":"a3a97bbffc5a901593c5e5d5cc02030f","s":"c2ce5eb07442bc08"}
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