Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"47658920c2aa3d313deb8f798ab633da","s":"2ab717756d6eac21"}
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