Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"cc2431c911aa0a724bc26cd1f9d6ec3e","s":"a6fc6c563950c3b1"}
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