Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"587199dac95b984aad1ca656b24c1816","s":"fb7303b1a85b78e1"}
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