Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"9944eccea4b38d96efbb22d364e21f1c","s":"576c18b388d829ce"}
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