Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"88ad2a8bdad37e20a704bcf66367a7dd","s":"bb56c58ff9295003"}
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