Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"e241649df924bed63977d4ab2952397d","s":"18657956514e86b7"}
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