Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"007d1f3677edfbe9b345080c1b025c24","s":"5f3fd0b59962cff3"}
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