Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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p\/0m3fCKOeCi5eOo78LNSJmGafVXZbupl29e6XXClT\/6m937O\/YmmA697BPfhC\/cM9v83p6SjZ2oOEaGlmEC2N6UjZjNh76eTVOIPoQSjdtekcUn8GRF2bl0Koml59azqFEHQPV74nWRkE+E4Wsar6dlcqYfs0NV4um1ERLqmE1KIPNScxhPaWvkvaGvOoZbVdTm9ioG2CKes1zdkaOkN1Vm2r+5pLdB19O6Y8SPLWf6PI95mxkh\/S+DnIDuv5lXiHnOx4cd3KOUuqgj1maYXUyLYmPF7ptitsA3SI4AIT+M3UnhuXn7tIMFLD7BPI4qY1fvfipf2ZtXdxZbxCkmLky661FAdrbAakmh0EVielShK7vMQhISvT89EZacA6CvlC3J4RdVaeT5juBaWvJiRRfHCsVFQKBX3dxGQAzOjRAvD+5F3Y5wJTlxKTJf6ZnEsW5JmkeRE4Aevb1AU3Ng+78oYYpNmzd6i4TIq6gp2\/lvm2EW4\/HxPy7QbON5FcImoG0i9RFGKwuC5KKl3qw694nZRuJNARVZbwnOZ5qlUW6pdpaLi6XfvN\/zsK1uK6EHW2rbLzNxgchyxu2uw+ddittUPDhcj4j5kUMhjULe\/g5\/c4ZdmMzLw6ol9B6rF0E29R+XgaZKfuB38psqqu45vMAOUpnbax6ZiK5qGqBe26VJbX7AgzGKOAqE8IE9DiteJk9AKuZrKHweSlANKx82BubWUq08zoUqScZdn7tUIzZ6jDZhXizbIh9Q2J6idxiifdi\/WN1qroDHaQsFCAsTxHgSB\/63xHVLjTH14bTAHKuBA1PSz6DxHzaPK3Lh8t7EuIdcuGJHaKhslUE+k+H5hYezd\/1NhIqrtL9cgwMnb2BavnS5S5hpAwNv03K7MXYZ2S9XnPfdeky2AbApYWuDgQYJF2Asl5aPataMOcP1BSgmp6QPMfVhvVNol\/IaJ42nFLAGgcJV+dqRAQ6VWXMKDHHKblylhT5DInkegYZP44kVM406MKH+TtmvlsG1CG1VF6DyzF1gnkVw2h8dXq4XrddUqJPHHGRgQVtzM1fGU7LTnTofSWVSBOGTJZYvq8q6zp\/OU\/NrpN0mXqM\/A7GUazmvg2V+gThExHTXyrwF0k7p9OpHuii4k0QTvUnlQ23udyzPJIy\/zAhoqWE\/AbheRIB3ezE0vjOJH4EcuqqECNvwQeIfz2nFFLdyGNgBp96HWvpzku6HTDx1bOsRpMdOSq\/KPMcgp0PwCys58hucDCHNAZMD2G11falv37MkDRLEwWnhTxFkVfMckaEYF0x7mwQy69X6n\/djH5atAZpBM4lCamMgs1DZO1\/+5hENPBZweqi4vdfkC7Is\/CeRi0wIZ9N2Jv175gHJQ7aUByp5hrJxv4rlhY4tDIjr+ULl6sa+vCUf+hmoPTaNzQ\/5VdQ0e\/vBhNkkfy4J7z7slOx4fP+aRnAG+vZ85AMnQcOC0EShgjvzM4VJR3hHTN2tPHLUMn25CvpwUPZfnYvNha9hAAuHwIbKbhiuZ\/bpcvVP9lkriXuyHyNhVnZ9\/FmBtg7ZwgbJCFY9fW7HMAliCqcPNti6lFhR7affaWrFt7t5wyOxYu1yUaroDUSHf6Ww8Y0oVisFslvd5uShUd2H7USnHUPtdMFfPcrdUbhVadJBg+igj3ST309KQiuOHqrYjg6uj4Y9ThzBZDVsez6fGM02nx\/naWM415FyTsvHI0MBHkKasen7fz9RhztjSV3gS7tBwpeccR6dT1dLLL6THZDM7XFkqr+QgUfViRjp8VCqYLxJ+rEuraU1miTee6AgTLMJmr8gJsDeTjnb\/EiT+f5s6MtMkRhGzTbxG7W8X3INNr2sfwIRJ\/QZRgh2Y4aCrfQCFtoRvlsCm2sKKQZyqu6+4Qri3ASpLZIcvvqp7Fl7\/Vht3h2Y50QAwZm4sHV0LfrZkcUZrIW6nKJOxY71k0bhQxkQDSbm0ARxV19vNQkFwXbm5P5vmG+qGyk3g+lr2wMBHN2vphpFoEKRrfmw43s3tRrmslr5d2uICf5xNs4bdnfL2xNks67\/WD9YDvVNB0ZUVxK1qyvpkM4hodVUxToAKU9uQpUVRc7NyHZ6saB7rJUbZ99XoEB\/0RPdItWwK0Tcsgwz1nC8GMFznijP2BhtpLjxKeFKlutwnP4e1fNO7SJeh9V0+70g4+3k1RZT8AkipUXjL4tE44owgHcrddMRsUhMIEG6IuW+Z9Vw+fOGpNkTojrKa\/\/GPwxctNMEYA1KkaL2z1UpEWq7DbcPnPvqFhuysnLXKv2aWO84hFwLIIkmXqDCSlOqnN9bmVMT5Bf32FgLnmmrOHG799zG+OfOaiDF5rAf7JF9rWnerbG51xTjV0pUhBIRNBfPeMX3snS4aV4HOcznVXxVI5aWRtQ+G+kUlxSeG+8bB0qAPIj0FamYDbFYv8y7EPgxrMAdKu6oVnBUAgqGHXDSECjwdu0EEYES3gvnHj8gYkr6zS0gR46G41vN0DK3G+Dw7OHpYfg7pTxDTzOo2wQSb3zhcyWecAper2MVUm9dKIvRoITtABZE1wsZJk9wXhGhcYhq7wH9FQKhtB97vUHmGKKhU6+MCVxdih2NGA\/QEwq1q1xXr5swiSbSZ8GTGF5MNMcb3bHPufH94nriSK5g2lhzQNdjppQraCvPraoprlX1vp565rRuCBqA8pW8f331kq0d5SR16WqPLXO8ss\/qzmMRte2Vql0eivrDOyLSQiTIxA1i6ct5z56Y+4Px1pq67qwELEd0o7gJ\/jY+4l3x1X9OYI4jn104eFd\/NfEYiqil4OHK3Hb83JCyqdgBEmH7uXgx\/oPILh\/IcItFCx\/IOfRm0q+4BzLQ8ErsUp+TkfH74VMf0M1DI4U9kHKWUP59LA4LkEO4HjpMeQaNEozHiicn\/X9g0GW+yRLFI4V7jzWQh8dlThXmtphxEMPstb7yIoSt+zOfkOwivypDFCRSDryCOU9c6KYqocHxlPlGIWmbNhvX1yxher2BQe50t3EkH7srqKhf4KSFIr8DrJ914Z5Lcn4gq6leM7UL9MbfX7Y0eUHV9pk+GK5crItsJ0UgZtxwQHXoWGfPxcMajIf1p8UV7gpAeemjQ74pxkNTaDdshTCNVYoE1On3voelYEmGzrPAUOwhmmJGvsSOwUmuhx09LSYDY6et3m5VMhacQdX4DyXIckaStxb0sMb9wlXW5S1xk9mRlxoO3vYmJ2IY5J8kZkyZ0wWfQtj7PXqGi3PyLAo62TVeOz695Jf1TLDgWG4rUla+jiIqH\/BYkJPmONfDx28j8B3UWIv2UxOy1wyF48RTKQ1BJtnpB2JhOd4vvFhVlZvUEtWlDFXXnOh0QbofWCNd6ppRDnYjnphqnQAv52tX674L7UH\/QWrMek\/qlPg\/ROjesRS3r7+JCqf1xKO1ITwZb3IzdlJYSZ5m\/FCjmJ1JVsfayW4F8Hq2DuT9o9RjXaAIPvUmMPx4+7MQLHOKrlxcAV1x+Wt3KaIsMoDsGEXOOHZZVArlzIgxeF\/0sPWWWYL\/NU+nhVYYPdREhVVSzq1mwl+1Q+i1W6lg4O8RSur39UCi+oIDzgQ0kPCFIRYKttxW3vkzQUASQfFxIGKFCeRP+iTlnYPNvgJ7indI2vSmR2NNVXkvUp9QrOE8gdxl4OeyiMKFzb4KgAT80kaV39TEzF9itHM1caaUj+gIJu7HKvD2WLLOh\/kXvZvKkkRgRw5\/1JtvUSEG2ypGjTZKpJyBrUegn6w7xGgLTDxG7OV0TqreRqO8sMLD\/v4ooe+n37LMB57Que7JdK47qGb8f\/dS74o0qwmKWcfEfWbcRqgORLNaaNHDxzXGT8s9PPDYg\/l1xeEzcPjD7emqYn1OQxDBE1joylkYSKr9vBNtscYFKIaXjJ9XbqlWf6G7iaBq\/n1XKhSTTUkV1M5u8Bdd2nxv0xtL3PNs=","iv":"dcfc37719b0626d734d54c77608fbc6d","s":"27415cc6000544d4"}
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