Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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NaJ17szpse3dMkMCVHJcsRR9oty4yQuxPHkZa1BtBZ730XKlhS8ODOqXzbbzjMwhhQWGfci72mA+6BU\/OLlx+5YlVa33WFjser9LQE\/C+ZbjhjCUCVeetMLgPeI1t2rKBnMHlxch92jFgia49pmeRGCQ7oFytDc72rC7OhWWzuQaVeuI3GldYX6VYT2aynwueYNg1mFWtNXhF6eqiuvNGI+iVMb3tovanq2jq7Fg8bvQ05MRTIsVncZNP5vKwFnaqPpCPbSzljNKP8dpsBzhpBfN8YaExRqgM1wdRQPpQehqnSW5lOzqgyydCXy0KFCZ4Pq5qzPn74hG2JjRI06FZW\/lv0y\/XHYfuFcq0fTJjVLIpmepZJYw5xLrJMWDj9KB92PqPMwlCHRMkxAXI5LFEPWjS9jdaByjin\/OrdEuSWP67tO7AaVaxOtCTIq5U\/y6mgV3qYf7SoW6zP\/EL+U36cCG9wng+RDtuB6Kckox0V6y9ssWdjlEHnLO2DLpZtrC9HCgHgG\/L3zxpJeDCQ6y\/Pfb6SfA8xjXlmdXWowCZa5NjJK18MOqIEIUz+HZ5J5OAkXuVAWds252vi8TQHJSjzWdA7cWHsQ7xrpLb6B7j0gYMwrOo2Bwmm9hjtHJ1neQL5bC3uW3Wvcf4g4M4lBWozi+cdFSpgXHTsJhruoev8eOV6Z673GcNrw0Wn3u6FCI3h3qiwn5gDqwlsLRpvxgih3OSqlqYM4CwW2gG4jN4flJszTqjqWiSDAKHFjeXNgeHElMOrNTDRmodK0yzf+Spx3YT74GhUJdx2e6vyOYFP47JHEJKBb9Iv+PYEY7czBfQk\/hROHGKN+GuV6jV92LfVvi40l1OwA59T2XvF5XeS8p4wHouf0LDH9tGvr4PCh63\/Dl\/rnog7MBw40GzXWdHtcaNUK7tLq2EtgzsosiKlajgoRskG7CHBTyTQTP0zwuWgpVqdHesG9NWKpWZCbIwvsRB2jWcjz6InLyK6mecYQhOZqQwtxCJvUPD08alIsSAb1xQQnsLcjOesZsVUIPy6HpZ0KTqsrwBLNCbuLecfGPX1hYV4Xq8XOhSOIQC4byXsONLw8ZeE7RX\/+8YSY4pzGYIJDZ5PQWuKvWnax02VBoa1Nw\/OL8YysaZUNipBiyu6q4s\/VRNZlVKDodzF1zZS9CFMFc4\/cpZ8mH3mLTvnpwjOKea5HDtKH9A3fJu+cy3t7mB\/fk5Uzl6mXav6bBYqq5Z3rnBubVcokedmZwqZPC0Yw3I\/ZFLzMGPH7DxxNza\/cfSgkSo6LnPzwva\/nB3bIVhQQjdaVXzLVThTj3WxQQ5ZejKeGHRbeelUmkY2HP8rjJdgUdCAYn4rjU6K5MFokXln9hzXQMAXHYJAxRo4ewzgHjcd5y1aTD2BTWHxT9aPemGF9UKLYvqztBzKQsZafZ2dmUK+ndamfbs5uT2nxjg9tcwHWJDucxWxmngpchcZwclGKEt2pfa4GPgTsqsxoYfhIVkN44XfkJP14eUqwoX96vGu2q7fRn\/P1z2YR\/+lVkrHZy5osQXY4vhGB\/hRn1THmvJwHppV589ZXF2c5HoLD29ptB42Xsv0fbyoyLoTNmf9L3VvZ+5iXUkhHeT2FN8hkw0quqT7sbEGNpp+bxWrL55i7WeSrQ3b83lF94xfXybe05gwTy+iKpoUwSg7Cl9bo+mh+RA4Xq0C46qbwqqU8qo\/Qdk\/a\/+p6rum4pLi+jtnGrwPqCr4l0eVhHBSzwdMOmWf6JXPNx5dd6DaLqId0gNTT8TCTYv0u5Hdc+mHabBL6rgyd+lPA9NVBvXa0ioXDlZJWpRIoyWQJJO+6CdDhUWOFqnI5PqgPcB8xNf3+7\/LgNW\/yOGuqsl4tU2DqSrZz95RrJqvOLyKAA3YuzKv1uLJSGAOmmoLtudOzVB\/BvtakUu+t8c5CVhjGcK1LBVsTgngOIxJ7bAktICg3M20Gve9P7bQ9ClIvgfDGSpeS6tkbnlNuOHiNEZQ8\/mcIMaYKvK6QTnhzUQeVN7kJr8I70yQKhcZrVohQuO8mhpYStGU6s6lZp0H5jEgeMo2c2Lqf311WhcNzUNx78CYVlh4+53BdSVoYSJEONVmqeOvQMN3Jog6awrzg\/UZ0dLx5kTVX\/5V9i8NV4poux1R3YMRL\/QESpSLs\/m5JYyJOO1Ueb6L8YfsSLM2L7PEwbyscJf5YNtARL+aPXUUJ\/sPofr6XUUDTy5fB7u\/PolFy5Z54DNsRu0KyMNC+iSOlBo2JHeHT5MJ9g6BFKV9C+QO+qtzC\/R5T\/N2OyUjf7F7n6oj8D1J9GVDbm000kSJ9SR4+5txfS5LOdzUXo\/xzsLyAuoOtZX5bMOAXS8\/ULfq1c5qXChNdFLp2vRK9FB8KFOGGT5ZDjiImQToJlHQl9YpyI6YQZ6aEt1+x\/YpamHAtsxoJ7PshJfc3UX5PHgjImDnGjGxG++Ip+wAE\/7pUN4QMVhB7Y6Vi2f4gn4J0bq7IyCFmolPqjk+WsjT1g3hAM0uVdleX+d2ujkynFsO6N7a0U95j5XQKCKjbXRU1AcAGDdifBYDewUClQWBmF2eZ7R1MGe4hu53gK\/7NYRVztI2+YRTXqhyw3XMXrkIpByvu6KreQWiqS+WRVxNZMeJOaVGy+cg3W0quQgwAZUbKZIwXpEhQflpfMEg6QGSiFTZPbQpYiJ\/zlkrzVLqtIIhfkwaMdaPvvge+BMlbKtNp6a2AsH\/FV8aqm7iSKYB59Nu4iYLnVjLExg0bve\/vvlGBOafzlBn0OCKo97EUtNjzplysoWJNoL5\/JePTptqrZXsOCq\/g5phna4gtnMtYF+ilQECs55hmcEMQN5ml9ju7i\/HokxkOMiFltmEw8iMnDrIhZuVEMDEhLoSXLOCx6VRJhGBN7BWBoh7m6bCNXfsPyTbEi9ydimPWF7B1zKV68a7M95YIhqjFfTrXlsdF0020jRU\/DNlc4vrQz3PiZhG2o8zqn1kuB73Vf8UILQzEwJYYxaI0MaWldiITtMDCZfmn3DoEI77fsVOXpi2i5rofVlOwM57mDAs\/rpZhkKNYut4HLvNhFrbHc0pkVG2s8IgOOQh8vgZNYteCGSY6nhZZ9B7mpEnI0csLMg0rQJz6mfI9arN18vczAb7l4ALUwoIZyIcOoXrWjxn2oRzPiutWD7i4Tzof+kQSN67NCgGptWfJg3x8\/fb88asMTPG9Qa9BoK7Mcg2zNQHrO0FUQYV6WhiTgmDgZ\/xCcRYajerBy4M3hgOB\/902q24B+lSXdLvMHvnTRtjocOX+2fDEGBdWVLH\/ctXDOyJC1dglmwGiLdsJ\/3S\/Ku7NN5mMLYWvqpIDCAtcg7FyuChf5yACtCf6weCTxtiO7ei3HsscOg+khwEjM+6rchPGUf0ueWVS8kB\/DKBN0oQB4s8V06RpGSsnq7rNnW1V1Zp8GqV3ni9EqHiCaOX6b7Ef7mrV6qfJHXi4yyitEkE8Rf+znjxTX8c+TzsCKnWYpBbN8cuStSuMEoY9JuI3yfBhIf3j5GTGF84a2CkplrTeURRHeBwumOZaHOZ9DQBWqsk3DVLepZQff7Uc9qXarKpjZxbRf94+i1WbO8o1aRaAnFA9BIk3uDhmtecVlkw1DvuBAfZCNySYUf3x0pjKghBeZLLW2eJc5fJmk+6cLGXQiVYzwiH4euQuTgCuQQKgQAXEBah83CKCEiKPdDGjj4BswmyiQR6F+uWpizBY0VBBmM\/CpL+W8+Ns2Ru+5LTRvE2NZYZoOnGLvfbDxcxNJK8t4WLCdmIz+IdqN7G76ZVwaA2eNjZklpRd\/O8PdgbFX7DoquQM5ozm\/qombKRrAgfOR39UtlwE4QC8tydGmj5m1dfSq5\/k2\/7rUquZKEGa\/B7W5E38Qu5OElxMTfFF73O02wP+sLbZ1K22jedf1lAL\/YD1ZYJF3Oaw=","iv":"702039cef6a18f88b715e6060b02a3d5","s":"2e205af250b01803"}
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