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Gucci channels consumer creativity in DIY handbag contest

September 12, 2012

 

By Tricia Carr

Italian fashion house Gucci is flaunting its Gucci Icon handbags through a do-it-yourself contest that requires consumers to download, construct and design their own paper bag.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Ralph Lauren turns to TV to spotlight Olympic fashion
  3. Aston Martin loops Breitling in as global watch partner
  4. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  5. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. What real-time branding means for luxury brands
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  10. Dior's 70th anniversary soiree continues at Galeries Lafayette
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