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Legal/privacy

Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

Gucci Chime for Change app Gucci Chime for Change app

 

By Jen King

NEW YORK - With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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  1. Louis Vuitton is top-ranking luxury brand for brand value
  2. Personalizing digital engagement could save luxury fashion
  3. The art of reopening: How hotels should get it right
  4. New “Made in China” tag is winning the hearts of local millennials
  5. Altering famous logos for social distancing: What does it do to your trademark rights?
  6. Kering, Cartier, Ferrari and Suzy Menkes
  7. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  8. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  9. Kering publishes first biodiversity strategy as part of ambitious sustainability push
  10. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
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