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Legal/privacy

Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

Gucci Chime for Change app Gucci Chime for Change app

 

By Jen King

NEW YORK - With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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  1. Day's wrap: Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
  2. Condé Nast launches content partnership with Pinterest
  3. Authentic altered Rolex watches held to be counterfeit
  4. Gen Z is single-handedly shifting the beauty industry: report
  5. Guangdong boasts highest provincial GDP in China at $1.7 trillion
  6. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  7. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  8. Carolina Herrera celebrates defiance, friendship with new cologne
  9. Lexus goes off the beaten path for 2023 RX campaign debut
  10. Architectural Digest announces AD PRO Directory launch
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