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Legal/privacy

Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

Gucci Chime for Change app Gucci Chime for Change app

 

By Jen King

NEW YORK - With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. CFDA bans fur from New York Fashion Week
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
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