Marketing
July 10, 2019
Louis Vuitton works with YouTube influencer Emma Chamberlain. Image credit: Louis Vuitton
By Sarah Ramirez
Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.
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