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May 30, 2020
  1. Harrods turfs off-season inventory to new outlet store
  2. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
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  7. Ralph Lauren, Informa, NuOrder, Jaguar, Sky Documentaries, Small Luxury Hotels, IWC Schaffhausen and Facebook Messenger
  8. All eyes on China for luxury’s recovery, but no guarantees of future success
  9. South Korea is bright spot for luxury in 2020
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Marketing

Top 10 video efforts of Q2

July 10, 2019

Prada Re-Nylon Project Actress Bonnie Wright appears in the new Prada Re-Nylon video series. Image credit: Prada

 

By Staff reports

Luxury brands turned to pop culture fixtures and took inspiration from trending social issues as they looked to reach large audiences through engaging video content.

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  1. Harrods turfs off-season inventory to new outlet store
  2. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  6. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  7. Ralph Lauren, Informa, NuOrder, Jaguar, Sky Documentaries, Small Luxury Hotels, IWC Schaffhausen and Facebook Messenger
  8. All eyes on China for luxury’s recovery, but no guarantees of future success
  9. South Korea is bright spot for luxury in 2020
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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