Marketing
July 10, 2019
Louis Vuitton works with YouTube influencer Emma Chamberlain. Image credit: Louis Vuitton
By Sarah Ramirez
Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.
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