Luxury Daily
World’s leading luxury business publication
July 15, 2020
  1. How luxury brands should streamline their supply chain in case of another pandemic
  2. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  3. How Moncler found the perfect recipe for China’s post-COVID-19 market
  4. Must-know basics of trade dress law for the luxury goods business
  5. Reimagining hotels with service culture and inobtrusive technology in new world order
  6. Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear
  7. Scores of millionaires ask governments to raise taxes on them “immediately,” “substantially” and “permanently”
  8. Ettinger allies with likeminded UK brands to drum up summer attention
  9. New campaign asks pointed question: What does Moncler mean to you?
  10. Rolls-Royce tackles in-cabin air quality with new tech and app settings
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gucci gains ground on Louis Vuitton with passionate social media presence

July 10, 2019

Louis Vuitton works with YouTube influencer Emma Chamberlain. Image credit: Louis Vuitton

 

By Sarah Ramirez

Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How luxury brands should streamline their supply chain in case of another pandemic
  2. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  3. How Moncler found the perfect recipe for China’s post-COVID-19 market
  4. Must-know basics of trade dress law for the luxury goods business
  5. Reimagining hotels with service culture and inobtrusive technology in new world order
  6. Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear
  7. Scores of millionaires ask governments to raise taxes on them “immediately,” “substantially” and “permanently”
  8. Ettinger allies with likeminded UK brands to drum up summer attention
  9. New campaign asks pointed question: What does Moncler mean to you?
  10. Rolls-Royce tackles in-cabin air quality with new tech and app settings
VIDEOS
More Videos

MORE IN Marketing
Why digital mastery is the only option for today’s luxury brands
Ettinger allies with likeminded UK brands to drum up summer attention
Versace debuts round two of Very Versace social campaign
How Western brands can find the app in China that reaches their perfect audience
How Western brands can find the app in China that reaches their perfect audience
CMOs remain optimistic about post-COVID-19 marketing budgets



RECENT ARTICLES
Day’s wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
Rolls-Royce tackles in-cabin air quality with new tech and app settings
UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19

Scores of millionaires ask governments to raise taxes on them “immediately,” “substantially” and “permanently”
Franco-American tussle over taxes adds wrinkle for luxury recovery
How luxury brands should streamline their supply chain in case of another pandemic