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Oct. 16, 2019
  1. Mandarin Oriental leans on lifestyle appeal in residential brand campaign
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  3. Frontline associates need to become fluent in brand language
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  5. Porsche partners with Boeing on flying EV development
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  10. Emotion is the key to CX differentiation: Forrester exec
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Marketing

Gucci gains ground on Louis Vuitton with passionate social media presence

July 10, 2019

Louis Vuitton works with YouTube influencer Emma Chamberlain. Image credit: Louis Vuitton

 

By Sarah Ramirez

Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.

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  1. Mandarin Oriental leans on lifestyle appeal in residential brand campaign
  2. Affluents primarily turn to social media for socializing
  3. Frontline associates need to become fluent in brand language
  4. Hotels are start, end points of travel experiences
  5. Porsche partners with Boeing on flying EV development
  6. Dior asks award-winning actress to spread joy in fragrance launch
  7. Gucci leans into skateboarding subculture in portrait project
  8. Top 5 brand moments from last week
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Emotion is the key to CX differentiation: Forrester exec
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