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April 7, 2020
  1. Communications in a pandemic: Why now is not the time for silence
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  3. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  4. The verdict on Shanghai Fashion Week
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  6. Alexander McQueen finds new way to engage fans with McQueenCreators
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Marketing

Gucci gains ground on Louis Vuitton with passionate social media presence

July 10, 2019

Louis Vuitton works with YouTube influencer Emma Chamberlain. Image credit: Louis Vuitton

 

By Sarah Ramirez

Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.

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  1. Communications in a pandemic: Why now is not the time for silence
  2. Lexus, Aman, LVMH and Alexander McQueen
  3. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  4. The verdict on Shanghai Fashion Week
  5. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  6. Alexander McQueen finds new way to engage fans with McQueenCreators
  7. Luxury brands are flocking to TikTok this year
  8. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  9. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  10. Beauty brands adapt to life in lockdown
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