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April 4, 2020
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Apparel and accessories

Gucci goes back to ‘70s well with campaign for GG Psychedelic Collection

February 12, 2020

Gucci takes another shot at the Seventies with its campaign and product for the GG Psychedelic Collection. Image courtesy of Gucci Gucci takes another shot at the Seventies with its campaign and product for the GG Psychedelic Collection. Image courtesy of Gucci

 

By Luxury Daily News Service

Continuing his fascination with the Seventies, Gucci creative director Alessandro Michele has dreamed up a campaign with the era’s zest and throb to support the newly launched GG Psychedelic Collection.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  5. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. Four Seasons, Belmond lure homebound consumers with virtual events
  8. Marketing during the economic downturn
  9. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
  10. With no trade shows, ramp up PR, content marketing and digital outreach
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Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
Alexander McQueen finds new way to engage fans with McQueenCreators