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Apparel and accessories

Gucci plays with pop-culture rodent for Chinese New Year

January 3, 2020

GucciXDisney Chinese New Year Mickey Mouse stars in the Gucci campaign for Chinese New Year. Image courtesy of Gucci


Italian fashion label Gucci is ushering in the Year of the Rat by taking inspiration from a popular culture icon, as Chinese New Year collections become must-haves for luxury brands.

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