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Feb. 21, 2020
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Apparel and accessories

Gucci plays with pop-culture rodent for Chinese New Year

January 3, 2020

GucciXDisney Chinese New Year Mickey Mouse stars in the Gucci campaign for Chinese New Year. Image courtesy of Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is ushering in the Year of the Rat by taking inspiration from a popular culture icon, as Chinese New Year collections become must-haves for luxury brands.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. How marketers can prepare for Google ending third-party cookies on its Chrome browser
  10. The virus crisis forces China retailers to think omnichannel
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