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Apparel and accessories

Gucci revisits archival looks in pre-fall campaign

December 8, 2025

Creative director Demna Gvasalia looked to the brand’s archive, pulling inspiration from the 70s and 90s. Image courtesy of Gucci Creative director Demna Gvasalia looked to the brand’s archive, pulling inspiration from the 1970s and '90s. Image courtesy of Gucci

 

Italian fashion label Gucci is exploring its extensive archive for its latest release.

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