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May 14, 2021
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Marketing

Gucci’s UK search volume up as brand cultivates millennial loyalty

March 20, 2019

Gucci is one of the most influential brands in digital media. Image credit: Gucci

 

By Sarah Ramirez

Online searches for designer fashions have grown 46 percent over the last four years in the United Kingdom, as digital inquiries become a stronger indicator of brand value.

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Audi drops clever, concise ads to showcase offerings
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Prada announces new inclusion initiatives to support students of color
  5. Luxury brands and China: An increasingly risky dependency
  6. Burberry’s comparable store sales grow 32pc in Q4 2021
  7. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  8. McLaren, Richard Mille emphasize speed, performance in new launch
  9. Gen Z, lower-tier cities driving luxury growth in China
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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