Luxury Daily
World’s leading luxury business publication
Dec. 12, 2019
  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  4. Dior goes for gold with flashy J'adore campaign
  5. Half of consumers consider buying secondhand trendier than buying new
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Bleu de Chanel dives deep with new campaign
  8. Ecommerce versus bricks-and-mortar: Which wins the holiday season?
  9. How to keep cash flow stable when customer orders are few and far between
  10. 5 key takeaways on successful ecommerce strategies in China
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Marketing

Gucci’s UK search volume up as brand cultivates millennial loyalty

March 20, 2019

Gucci is one of the most influential brands in digital media. Image credit: Gucci

 

By Sarah Ramirez

Online searches for designer fashions have grown 46 percent over the last four years in the United Kingdom, as digital inquiries become a stronger indicator of brand value.

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  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  4. Dior goes for gold with flashy J'adore campaign
  5. Half of consumers consider buying secondhand trendier than buying new
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Bleu de Chanel dives deep with new campaign
  8. Ecommerce versus bricks-and-mortar: Which wins the holiday season?
  9. How to keep cash flow stable when customer orders are few and far between
  10. 5 key takeaways on successful ecommerce strategies in China
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