Fragrance and personal care
June 12, 2017
Guerlain is active in protecting biodiversity and bees. Image credit: Guerlain
By Jen King
French perfumer Guerlain is building awareness of the plight faced by its brand motif, the bee, through a long-term plan to protect biodiversity.
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","iv":"dae3ddebe126645842e591651b13275c","s":"c4a81ceabd003f0a"}
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