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Fragrance and personal care

Guerlain transforms lip color into fashion accessory

April 3, 2018

Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain

 

By Sarah Jones

French beauty brand Guerlain is encouraging consumers to express their personal style through a customizable lipstick.

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  1. Day's wrap: China, Bloomingdale's and Neiman Marcus
  2. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  3. Entering a new era of luxury marketing
  4. Chanel's Coco brings intensity to its scent and marketing
  5. Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives
  6. How luxury brands are leveraging the power of data in China
  7. Introducing Luxury Women to Watch 2021
  8. Affluents in Asia looking to reward themselves post-COVID: Agility
  9. Pandemic has ushered in Great Awakening for luxury ecommerce
  10. Generational differences persist among holiday shoppers: report
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Day’s wrap: China, Bloomingdale’s and Neiman Marcus

How luxury brands are leveraging the power of data in China
Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives
US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt