Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"d323213f342eaec39fab12ea4af940e9","s":"b52d645e07964af9"}
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