Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"234ec5f8aa317fe1a4bc6b71374f3bba","s":"86cc961994d5f33b"}
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