Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"a9aaf0cc679d2bab5b5d4272617c2136","s":"1791a55310a2298b"}
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