Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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wVX2d53fvdsh8Q663gsllq9nrbNp55FVIVPmqa\/PoivT5cRSmiLupxCyz6TqATvvBkGexb5YJzTYyvlpMSbAZj\/qQtabbOWPgck\/JivDRCyasT3OJaUgsK+pn2tqBUCPf4cnLANRj9PC1kPksg6pEkYG\/BBQUKkCIEysvo5Svtpv+QTHYlsVtVpE2mER694C71t2IJA9\/ynbL0RTUCB7aVY8MpGoQMf0yUC4jeidj4xlk\/qr1AdHTtChi9vdwLh6GTQtila0aLqEKOxSZWpw2ecemObLBnPsyzH4YEefVgPicNAMbKoS4PLTpqDHvvdfgkWP\/WiUUslwAwkFG9gVtu6+4CjhLZyX85Akd3SIPYSpmvYVW6uXXC99fM39SyYgYRbJbnqmHTwAsXR4+9zWomC\/Uo20txx1wG7gbfMg9GWP+CJipzoPUlfZJNoQuWn0uIvA36AddCno\/\/k+8bzMtnrU\/t+51olcHoJ0\/4pQxM1sSyxZriNKhCSRnnh4poXN9D+Ag04l4f5BEYkTZvcpTMfHyY2frZluNQHIfnzbC+WDgpDBxQJ0OKptkSiOfd0LUBib0HyEIzYHp21t6TH7VKMuc5Hru2dgZ0uXRBe6tgEY3rE3gA8+I20IxmYjciGMQT3g1bsb4CsLchv91QD\/17CnTuB4qJ+Uc\/sDb9\/D55Q6gShCIL8AHanoWjgW\/\/IuGDST6iy6\/B2s4PG3sjL2aInOeDIvlyG0MVKYK5ktPHrayeRggQfSPPXhOPDKGdEyEooEoCj8\/AvJla76yQ6+eb0A5H0\/yAty7EvNI2toc4vXt51215FJlcoSDkDm+FmIt\/ptyncewGRK9Zm19cgpjZLtxVsiHB2gC+l8U9SIJIMf\/+b50txIA+LKkCaUmuctPnQ4IN9h7JDQjrTL73rwvD3Cf5IrCnz0FcT806vXzUIDOjx\/gn9G9q6yZKFpgwRnWX4vTOXsNLHxyTQFg2GM9YWPb912yh7yx+8M1PNtcbSRNM+MYJg\/wAB9vFGx9GyJKe1F4ZqBqigxaKkmjck2hzXPuY\/TJwcKci6yoHvORR9HXpnPWvPLSNdQrYMULlzrNU8zd\/AcltzgisCm4+VX24roDg6AN828C27ictFpaNe6UA6BmJR3oMnP69J0Jjh29n1r2zeJoYdYfeVmNJRwFhD3w7Lyf\/61u20AdXT8GBM\/q+edcaeGOtFSFsIYtXohqqXb\/fTKRoqxZCtmWJ2eJw0etVPhtCi7bj1ks6yWq3TWGLEL6cQlT2TG7jY3wqKsRPnsvFELnm2kgjb7XuHq3LHoK5Fy78lWgEHdJ+JiosxuEy2V5mOkQiUr4\/hxEOK8PHNkn\/6KnIecgMwU2Lwoz7JsYkSjKbAk6w4v\/L5MzcqQDhwRs6KBdobExz5qTKuDjYdwdJpazccVajuqHA8tdPhDwoO5Aj3Xzq8VFZjjXEW\/HEIw91WNrPTCJ+HDAZG+SowojrNd6WP3MOkz0hm0E6sz3Ma+c3FkZImg5bgq6SDht+kA1kIQhhgHp6\/pjx5s1mSr9OMDv903r93Wufm40NEL7H8KJQj9yTdqZXqoxKp3svn8WkUYBKnq3spKZmFSS7iH3Xbq8aqL9VXdb\/43YKiKpeZkUFw7RASWX\/zzxZbIQ14Zh+Czcr0\/pvNFBV5JsZ+DezUKoW+iM+AxMVSNSJSzjUkGILkhKbjHhqr1\/aKB25\/B9mHNmmeRngs6VEdDjv0vJEGgy4TaO1lHPTgqaGju49XyXmKQxKgJV4nDQpITgFH7dakLiHxZihteojOKV\/+TIVWYJ2sL1twMoUAuCmL6x\/AIO9hkBM3YiPVpIAKH8h2TBc5Ffs+6pLG0ush8oKDQhIBSvzR1RNacnMjuqOZ\/xmgBOx0u8rWQ9xHZ6DZERCha\/LcNswP5oO9DEJxlbXTT8GDv+nnNQvvV4sr9idspWGv7dvJLkt9kx+tz625AsNgo3ftYpVpLaek4fVrqgm7WtYRtQ7oDVmRXlmHAsjdw3JO+UYQxpVPay9EkPoKOSpeAYK\/vI8QmpfyldBGJSPBHKI09PzqBsWmHrA+woGmUjWwcjGLl96aCxQ+X+fynkkHiZeZqKcBsuXbXVdx3rqc4hAsCwVNcIp9Bsm97fhg1OYnMsqjxos0ifhLbRr+XpIR3xhGuER4nLJmg1Kzfclvmc8xhXDKuIcW3Ft7QclrsIzc5V8wFtbb13emreF6AaOmNE+bUdHobfsyRuXkHqANr+BXVaGnPd04VNUkz8l+HeD0dRmQECEn1EU6hiTwFRq3GHy8CvZKSM2CB1a+ODZ6iXrFTz1D5aYseo8+U9zUk4to11Pcc8HDRamJnUV2\/TGgq7KSEuSV+FYaabpcWigtFDsWb+tAxeMLfgcviz3IBSUesx2eZcnX1gx2D1WVDREPOW9TMtwsY9drN\/h8NB0HJKcezxdIyr7l4ztIz4vCWDhsXroh+BmrWEi0y5QUM+8v81Bp97yvXcYF2rN4wB7eF3NXbRJA+rVlYcAQ2XxBMGpOJymyRUYnhlPTP05LJJQdh\/4e+SAXmlFtCFnWfWceytSCgCZKL9exMBstf5Qo7xGXfnAtIZj9b9cNXDfsPBf3tGWlgVBFvm5OHXSIKjJ\/Ro7JvWKO1kNCLJZBatXnPLV9atrN4ZfQ07NbQCL8XpSe8ldQry433NkawIhTtH7Xm4fdu4zEuA3RZfTM0XpTP4JhUQ4G6jn4fZdS\/BXPnpHKZLpSvyXTed5WC2vcgMJJ2JsgfuSUokmEzJdvVOnFxP2g9EtnjU35sqAeyXIz3gdIMICjlbwyGD0dHdcetGU8cTnF7\/NAJDq3pvdV3nGrD0bMsP\/jeeYhkHN5\/Q9y6CLT5Ro1QCtBLIoxAv7cPOIvHKRzVPJnMbfD+CvO08eGvox6vHxfDUNqam5ZJSrUvCJD3+0sJxDEZxcatgLM3DKvrNBWbudGjUHVCJ6Rvr2Q4wOwtYJZcHXiywjdJoypcojCtDw0bGPKZ+2HaQ88FbGsJS5oSzNkM2qKgrZEMrfNosST6iZOgQziSaWL8CkP\/8qffk1P8bwCa8DCNAndLU4V12nZ378hJp6my+qBHJEAulg61bk+NpaI2la3tRNA3ik\/kfspwbEl5AFUCyGrgRzsqYVMhER3DtVsFk6wT+TISNnzanQ+TPgx253ELYiF6IxbrANtlHDIV4y19FO1r8dgaF51iATTCcO3nTln8S+YJDr7fgQdkACCuqSrnPBIJuv\/sfSfoGsFrDvcQxoLGcByt60yFz+qYJyDGhyK+AFXwcBkYITqucW0A8mNKIJXWgZIlmEgRUrUCSfv8tVYwMc8\/H4MRepcfEjU2bIQYk9wZrQ+aoTSA69mduR1Z+pjlJYAy6t2i6cDP7siVWy2URb7NjRO0pOdQIul541EPgImexP2XQ2Kcz9kSiAqyt+yDxJ\/A1Y3q8ZfgDpiiurLZUsYpm1Pz8A6D\/ne45ZYqdmbhfVbUZWSKDamDGk\/LEyDmsAK2zuLYjK+nHr7RKrrjT+faOknmJYVfyE5ybJuVnvvW5S2OYnbyA3fXyMXDz9kaGtcwn55Chv3cqu06bXUv0uRqA+mNA6cj6WIMylmwWXaOGu7Cx4MLGTy73bnYOH4RNDwftyQWP8Op7BIexupjiJaXaGMjqDSF64whAZcaTNM5hSJp0KotabbL2NZeH\/TljUYLUf193Vyh0KG9tQsrnben7Uf3NDLNFok6NZHEQAbMWMnZyHh+Del98z0SS6Vfl\/D+4A55YOQkEfuf8Ozf99UJxE+Bg2M7+ES+Wzai6eHtc2kkU7GNb29Y6XOhyxgqQXGkySXLd0zNnBWZVQsrgcHcdLcIzFuX0k2cRgFoe6Cbb6zBy1QQPJNQ7jnoSYrhHbN4PDGlpmEONv08tLf10kl4DYfMJdcdj3HCDHvTJgtOMWjsS6q3astNuEceVTAk5u\/GKTedsZZtWLQoMt5wIXA3hZDxOkV13KL22w0ai3HUO1CnzNRMQnJoSEXtnfjbfDA5l2kpzK0jDDMi3ZqPdxTLxEoiK+nw2t72QCCdaSBhRvARBx8HKtUGHLiBlaHgfR\/LCDRNJGJtkDGsH4e0U\/XsjyYOjFv5UHv95hGnW\/HT0zsN4+rALvPxxDLHF8rx6VbxKIV8I8+O7lqIVhxEnqtZihKHFedzlarqTBdAAz6DKraYTE7RkzCkaRY2zYnhHTCCmBnHMSag8x5\/TRuG590+J5yvhHII1y2evcaIhocTC6a7P6vc35TLLrenig47U6nBN4M\/BFibHY\/UYucSwdt2tOULf+0vpsdKyAH3aKXNQnu9StU6jE\/2g80Hhgp3Ou7jsMXJCqM5DwjlGrmxopKCGuFKn\/QJGtpVqJJXI0Kk1W4l8\/Lm+4qOYyeYTzzCyOs38UWw1vPy89cq3qE1\/FgWzWUu7DEEPFut6qbeea35\/xfN4xQ3LQNYCITdv\/ufcMyGfi4rqFORun7PiumuAC6tIx69RqPtzBV6edNoVpsZi+2v7sdimjX0hKRiMbzbFTv7tinrsf\/44kMfx30\/C0ujRc1iz0B9OmlYjqUBl73d3xlpqwdoCTQqS4Yzqmrf9kNeYMvOjO+\/dEBQlPE4kjJBzP5Q2VzqJ2q\/IvUKZqSqkhBX1l\/lhbDP++JnU2wjJOBSM2TkI4JThEL8LdDH76apntru7I8TtDOtCFwDYdk6EpqAm8T1SkPIQ5zx9F\/XlxHlCdwd\/Bb0glv\/jWDMyfUJgxGEOUcstq11CIC+ElecwTWpuVxsciR835H8+hELvNLjwKOSwW9nh31BZh+r6YykYDJ6By2FBuoGXONvqYf6ojSJyhYaQF4YrA==","iv":"b612914b8796f37585c2e4ba7a590757","s":"f363ea69ee1f07a3"}
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