Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"90f43ed54fd3d7cb699194b744ca6056","s":"87382b295af30ce1"}
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