Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"dd2e02359de08aae0eb1e3d29a00d426","s":"7b0bd89539fc9ad7"}
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