Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"e3e83708c692f877b72a3646730776d1","s":"4d2cb99e875be1a1"}
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