Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"37d1b5148136566630762f380bc7e96c","s":"519d06d1c347dff8"}
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