Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"2dad5db63d563b8133f3d42f49980291","s":"fe9d4dab2729c374"}
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