Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"010700aed97522c38da3cdf81b1277da","s":"a0b67c43c49a4bcb"}
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