Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"08e20f0b6e0be2f7c6e5c830ac879fee","s":"2dc09dcf607376ad"}
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