Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"a0242ea2583b39d6f60079c3db9e90bd","s":"87c2f08a94b4e94a"}
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