Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"757ca2a11721780f0d0b4bca7a66fb70","s":"42ce508ec0a699e2"}
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