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April 20, 2018
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Harrods boosts Chinese consumer awareness via WeChat

September 27, 2013

 

By Jen King

London department store Harrods is increasing its exposure in China by being the first British retailer to launch a WeChat social media account that conveys its latest content and special offers to Chinese consumers.

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  1. In the future, leather will be animal-free, says Bottega Veneta CEO
  2. Geography is much better indicator of customer behavior than age
  3. Experiences in luxury - Luxury Memo special report
  4. Experiences in luxury - Luxury Memo special report
  5. Mobile apps are the new luxury department stores, says YNAP CEO
  6. 42 speakers from the world's leading luxury brands - Women in Luxury New York 2018
  7. It is luxury’s responsibility to speak for diversity in beauty: Coty exec
  8. Operating in China without full investment is impossible task, says Vogue China exec
  9. Nothing creates a memory better than a luxury good: Rimowa CEO
  10. Day's wrap: Gucci, LVMH, Estée Lauder, Rebag, Iguatemi and The RealReal
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