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Multichannel

Harrods expands Summer Beauty Festival reach via magazine app tie-in

June 4, 2014

Harrods' Color Explosion imagery Harrods' Color Explosion imagery

 

By Jen King

London department store Harrods is putting beauty in the “hands of the app holder” with digital content on its branded magazine application to support its month-long, in-store cosmetic event series.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
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