Luxury Daily
World’s leading luxury business publication
Jan. 20, 2022
  1. How Estée Lauder’s Lab Series reinvented itself for a new generation
  2. Fashion brands are moving celebs from the front row to the runway
  3. Bleu de Chanel dives deep with new campaign
  4. Day's wrap: André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. Innovation differentiates this generation of teens: Ipsos
  7. André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  8. Bentley unveils sales gallery for inaugural Miami residences
  9. IWC Schaffhausen, Highsnobiety debut Mojave-inspired project
  10. Passion, purpose driving today’s consumers: Euromonitor
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Harrolds turns off digital ads in favor of traditional marketing

April 15, 2011

 

By Rachel Lamb

harrolds-185Australian-owned luxury men's department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.

The owners insist that the brands that Harrolds houses, such as Marc Jacobs, Givenchy, Tom Ford and Paul Smith, should only be experienced in-person. The retailer does not have a mobile or Web site and relies on recommendation from customers, mailers and a bi-annual catalog to promote itself.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How Estée Lauder’s Lab Series reinvented itself for a new generation
  2. Fashion brands are moving celebs from the front row to the runway
  3. Bleu de Chanel dives deep with new campaign
  4. Day's wrap: André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. Innovation differentiates this generation of teens: Ipsos
  7. André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  8. Bentley unveils sales gallery for inaugural Miami residences
  9. IWC Schaffhausen, Highsnobiety debut Mojave-inspired project
  10. Passion, purpose driving today’s consumers: Euromonitor
VIDEOS
More Videos

MORE IN In-store
Amazon announces first physical fashion store
IWC Schaffhausen, Highsnobiety debut Mojave-inspired project
Tag Heuer releases Naomi Osaka edition watch
Bricks-and-mortar presents unique experience opportunities
Neiman Marcus launches playful Balmain x Barbie pop-up
Bergdorf Goodman opens new space for Fueguia 1833



RECENT ARTICLES
VistaJet partners with golfer Jon Rahm
Amazon announces first physical fashion store
De Beers executive steps down after 37 years

Fashion brands are moving celebs from the front row to the runway
Innovation differentiates this generation of teens: Ipsos
IWC Schaffhausen, Highsnobiety debut Mojave-inspired project