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May 24, 2019
  1. Global wine market sees shifts in production, consumption
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  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
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  7. Highsnobiety enters ecommerce with collaborations, curated collections
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  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
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Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

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  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
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