Luxury Daily
World’s leading luxury business publication
Dec. 9, 2021
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Seamless online shopping propels sales beyond holidays: Coresight
  4. Audi propels Santa into the future with electric sleigh
  5. Bentley apprentices save the holiday through sustainability
  6. Day’s wrap: Burberry, McLaren, Sotheby’s, Capri Holdings and Vacheron Constantin
  7. Sotheby’s, Net-A-Porter partner for New York Luxury Week
  8. Technology is paramount to reaching the next generation: report
  9. Burberry enters rental game with My Wardrobe HQ
  10. McLaren challenges the wind with racing campaign
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Seamless online shopping propels sales beyond holidays: Coresight
  4. Audi propels Santa into the future with electric sleigh
  5. Bentley apprentices save the holiday through sustainability
  6. Day’s wrap: Burberry, McLaren, Sotheby’s, Capri Holdings and Vacheron Constantin
  7. Sotheby’s, Net-A-Porter partner for New York Luxury Week
  8. Technology is paramount to reaching the next generation: report
  9. Burberry enters rental game with My Wardrobe HQ
  10. McLaren challenges the wind with racing campaign
VIDEOS
More Videos

MORE IN Mobile
Porsche expands mobile service to new vehicles
Valentino goes beyond digital immersion, jumps into fashion gaming
Richemont transforms IT infrastructure with AWS
Pinterest launches TV features
Livestreaming is the new frontier for fashion, retail
WhatsApp becomes latest platform to ramp up ecommerce offerings



RECENT ARTICLES
Seamless online shopping propels sales beyond holidays: Coresight
Rémy Martin celebrates quality time in diverse campaign
Bentley apprentices save the holiday through sustainability

Burberry, McLaren, Sotheby’s, Capri Holdings and Vacheron Constantin
Free webinar: Luxury Real Estate Outlook 2022
Will a Chanel handbag shortage only fuel demand?