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Jan. 18, 2022
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Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

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  1. Sustainable style means circular, diverse fashion
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. 2022 is the year of the international buyer: Sotheby’s
  4. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  5. Gen Z purchase power, influence grows in China
  6. Inviting nominations for the 2021 Luxury Daily Awards
  7. The pessimist’s guide to luxury in China for 2022
  8. Luxury retailers to hang on to pricing power this year after strong holiday season
  9. Sotheby’s auctions its largest cut diamond yet
  10. What changing lifestyles mean for luxury
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