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March 20, 2019
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Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

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  1. Prada, Dior among brands testing Instagram's in-app shopping
  2. Gucci's UK search volume up as brand cultivates millennial loyalty
  3. 2019 luxury spend expected to grow highest in UK
  4. Day's wrap: Tom Ford, Swiss watches, Bulgari, Audi, Piaget and Mercedes
  5. Day's wrap: Hermès, Bloomingdale's, Panerai, Google, smartwatches and JW Anderson
  6. Targeting, uniqueness and clienteling in evolving luxury retail
  7. Research online, purchase offline trend is defining luxury sales: report
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Bulgari links with Starboard to host fashion show at sea
  10. Register now: Women in Luxury conference New York May 9
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