Food and beverage
May 4, 2023
The brand is firing from all corners of the virtual world via the Web3 platform “H3NSY.” Image credit: Hennessy
By Amirah Keaton
French Cognac brand Hennessy is continuing to take risks with Web3.
{"ct":"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","iv":"f8d0ae317f9be0613d2a2e135a706de6","s":"11b84ac08fa954c3"}
Share your thoughts. Click here