Food and beverage
May 4, 2023
The brand is firing from all corners of the virtual world via the Web3 platform “H3NSY.” Image credit: Hennessy
By Amirah Keaton
French Cognac brand Hennessy is continuing to take risks with Web3.
{"ct":"pEsKGh6\/YZ8FK1vatlkLWRQ5nll+zpU4p64r5phJFuqRk4qf6sh1yzZI2JCI1fenfgmBmXlV\/wkvkzDTPZVnYp0Yilhw9Ba56O+DFy5sNKJXBa343xWz2XhC1OaV5W7BCPzT+6wY+4kM7dr2eH5cW6\/mcjgl5OrDAvwZ8c3aTRHUJ4P8bD9Tcve3Xcc0fdJ1gyheaCimM04KjxE+Vyq1xk+j0krJuLnmi8JvQZqV15l2+NcBHFmd2R\/YrROHz\/SIip0fD+TlK\/8r5s4oNACzal8Rs8O8fkL8URHwauIA3K5A4als5ezmEiRNzGmLjGhaLxvB9A4qHgoJBxLTwNNVxEruZkTYEtOM3KChh3yuWwUok6LdYv73XcrXLKCL+ebWNKWkR7cYMr8TuBeSWlfc5LfRVi1mPC7NZ0Yy7eiWDwgUMiADUUWTyrl9Nc1nwcK0t1V5Ia7ujswCy\/kc\/zY+symnOCWjLHWQjdltZ9OeO6VaADNrUFvyPV+PXSFp+ZJ3f98d4P5qrSgq7Qe\/f8tjKdxc88Kz6yvuU5IpUbM0R2cjR5ikmCT0yp8pqidTpC2dt6zRqqulT639KwijlcPamwd0iG4Lr8XrtjFaVlqqbgsZpPI+bRlgDFHMQd2ObJ7XjAYEiojasMipKpSPcbNrchtftuLYfXbfNU5xBZs6Fcy4n7ktnq1jcWG221hFk36YIEU1zIAiYSnIqDfk3ZXk7j01k2h7zRhJ+mJCym25cO6FLW7WdtKJXOx3LeRoGCLYI3BJ5GmzRYKUwxHIS9yElHHRuEayZ\/aOoBNy1IFy08hlbHtkRsjhHpfx+w4zyla6FJV9dfTbohN39a17EkCgGG5o\/7yKmUhp1VEwmhXT1XEGSsegvJL+1B1ueqPih3lMDroghT95qiyMYDXQucfxnVT\/9mq5SfMLE8YFPVBN4tXw1q3lujspcU76zEYXDnc1bDWwCvF23YqwAZnCW1u9iy5qq8AEO2kE3ct+OLbV3DU+q1C6DaO5\/vdF\/zmvYLnvkavMJGSgv5xWa0qFIZMTx8Iuj893UWacjP2c1rW+rTD+VLFBlqU1d+hikx\/iu\/piQ5aqJ4Wc\/W9IapL7OWwb6OnwcDKN\/JTojnatotLjcl3uBjCLB+E5WRZjo44FJkxr\/h0Ynw+NJ2j41LnfBSuVgpgzEfRcbBsVpUbkyeSOu2VAeqRc8PumikgBrr1a\/tTBOA\/o6CwMrWDd0qwvgos0ltdmn5ZjxqB3RCLD5\/\/Uk4BYY+qeP6\/uo\/ydyc+EJyYEOhps\/RlgRGhmMxB3zBHk+8xY+0gGtwGqD6RnY+oxEhTIjPQus6nVc4mUxoJZM2Jak+RfoXs4a+4VKXm6uxMm05Qk\/lWCAnWAExgQcGrYLH7nB5qED3W6KuzuI4RaCY+XwJP1P9MxIXC6oFsUVdcp2qHelGHjNhmDnja\/a1TOuWWXshSq78VCTY\/luSuSLZu\/ZhhO3uj3ASl8Z1VsVr7lzd2ObJkTN1Hz4PPO1HAsaCgEL+YoEh5i2c5\/NUaFZp6x3xrVh5rbF\/r\/SeOcJWxV+ksfupENiW3dmH0TPzEr1cLOkWykQo7\/GdnPGgUPMKQ7FIijJz6eN9geyRGy9lvCVvFscN\/R\/YcBNA8+zLF\/w4j6sK5dBmrL0sw+Fs+N\/i8fFPdHSckkyE36DOq3I4+Iwszd\/YP9zE5vCFEn8J+1K58ziTO+OC6DjQd869HwfULYpTulqiZAc2N+UFyQrX4ZyNwPoVbyuWPmD4E+nZK4EJXRwYXQEUpMfypN1RpByelpVYkFJF3joaB0hdxrUMsvt24m1P7yFb9h\/\/hKFsYc4JgRRkkdDFVkBvBESPZJl459KSlzDNDRLF98VD+JQfR2T8PV6tWfa3q\/Q7gjcZqkcZypu67iyn9idnTDE+Y10Y9JV0F1gk\/6oGDJNZpkZklWvsim2sXcjvWYhdjsQeIo3pOthnXoBRU02PApZIzx5pn4bRW0Yk4Cm2cTmV46f9Bdjb5nR7Gidc3oWe8k4iIz6Oz8S8JlhRfzM4Zc1yyGCXOfPAPjf7kYlsLQezYlqZYXZ8QmO9x6qIlrRkOy7BHdwbJtcKfQGxiuQ4BgiOZyBJJ\/wLiB83Wa\/jGbG7My8Z0bgbz9uIfZPydd0zBKg1rVrRkCq+\/NqbgN8vfCKJ9aooGqGGnU6sTNd9XQ\/SKrUj42grDwjR8LRjSToH9hwlcTz4p8gB\/7Rm+uGFYrSPA4l7gjT8SS1qyEspUsSgjU9fYHiLpWe\/giVog4Dy8jQYpobiH4FZYVIrdgRSmlNGegF6eeiQ\/h7tqsu1zHeLrF93nfTS2tZZImPwGAo5XAeam286nPonelq8cZzU21\/uzq5URkhZsGE6MKYH+YG\/fxtAaBrRjiVAtUkbvkPoadzc+1J+yrLf2zMpD\/w56RRfk3jlU7uRjd07GeydeleaGmH2A+urax3trG8kp+LWdVM8LbuFXUafCJErsYrcOF\/no0jDh1db8iKsr1T6KFpiED0HR9wnyo4TQyYXSl+QoyT6wpZx4i+jS52dQtiiDSMfMFSyDVqGTQlefoXm8xGPP+HgIps+jVj6avSI4cp3cZK9KTC6ijPgxUhKxDQv\/RYEOZxNi+SJiFgbnRENYz0uY0fcuJkCpQrUsXepijhSOhCNTNsUyC7VZwJV93ymwtIXA6g2kzV\/mROaTP6wIt9rwNBUUJ8XpRzRziDBDaRUgikYYBDv8M5muuJfJqHWLPvXTUBe2Pv0ZizlqmfVOcBQBgGhvAY1\/6r1nTJ43UT8wbI3GzwSyCccuGxKaOKOsgUoFZaJ2CZCTVo7eVn92MHqwsmkQ3h+iLSUfueBS80+GcAGzVdgcUynFsZiiWxAe0xCYoj+EGuM5RkWa5IkWWUTDa4ZlT+kLIKWAGz66yOJ3nUqeYdoj4L50W1g8MOPEj+KYvpTqrsNkW3ZKMko5C9uKwjkcc6qJOn9McDrkAYdgwnfcyHAdpDQS6YRon2mWb7RcVq\/aoE8VauX\/z\/IWZgewDuPRAjerj\/3U3\/BUrjHD76qR\/\/sosNm+ZLw\/vRiFMvIquxAuaF5lvFNriiiYPsYIj+zCZUJv2w2PijggewJzuLiPWfQAFaiHSS4qWnIgrweZRDpB5miL2XTb2rMbEV0xMwLPrFRVPPd4sw69IFU8ZumqgLqnvORIeFTAyjlYIovVa\/Plju2fDRLo8RB4nQr+aAqc\/+TvaOG\/J0bVmgp\/8EhJi5wdvE\/r2lH5K6KzSPlV7URUxxcK1ekRFlmiurV2tDcSYyoVeySn1jlBus5gDEXhLMAYkxCaL33p2GOSRcC8ANmoJKDKp1AcAj2s9CUZwtyUlwLWic7Sa5lFgYOX5BYt8sDUSYFd6FDA96ymwXRGq2NkpLn5qiFisT+nvHKx8IJ8gjF71vjRCLOyZk4PLMnovjmLmTgAxGg74JG173Gx7vBQX\/TnDqoQUAhEgQQC6nWMihJSNMF+HThk8r5nDqu5qkcjyT88sTTmm107GuhTEK1Jku1EuECnvReGcVT\/W250qv4wWYiBbyk2g2DyKdjwyzn5SSR9+2Yw\/vntpsIefEmPJfsnmoP9fEwOTX1Kbnhh\/DPvvZWnOkpXrnMRGo\/mHDmV+XhhyViNUBi8wvVj+BAX19obvt26tKLdc+pMsPMx3gMhbaN\/6YY9ebh02lbJqtMQjTqp\/LUkkO4wwbTV0a+1M7qc\/ahbAEWws+kQr+HFZH+0b2SBapQdORgkf4pl1wdtUXg\/LgECIMx8Z5Fc+mGwCp3zZ72MrPpdankNPCf1F20PdHtT6Kv1TTUCi6Ff3ohCRRxOI5W0oQS+tQrx4ZI0ruM+XMr8U+47yz8wq4kCzu2hFJyPUJ2\/\/8zS79\/M7USk1I2yhunZXA7ZZAN5QyluFGTx5LU5powuupyzEjuZKNvQ4jPm6FovYKnz78U1ytRgawNPJ78vVplzkqbb35Wnt2YJa5mop46rzZKNyhE3wgRrElGLyQqazObDRor4ia7NRbBYgR4wa4uZb5IsW1R9HJFrJb8PrJwAoHasdbhGGTVbYjKxpJnvnwDyeMcrJDafcZ0WYz+wfVWlMLGuwiL7iSiZOGLjswepOoVBbyYe3EZDkNy6KW48KA9Vz2ALAq6rUf0P0ASpkL8sOw9pBtcD7npW0qcTGFehSn5msFfG6C2BpkSPs9Trus+9pmwOAB\/AELVgTEHZaAlrtYt4qr+3J1q3tr9usM664m8y53WXAYgQIs\/+mwQknlm+qqQJVP3dMuuR8DtZ5nN42hwZiHC3AImkkOqRFmbagwqpAJdR4rSAi+z8DAvdQNqDffN+U+Yx6CfjLYiq6jEwvxXXb52WEhAOOZLVpQ4M4Y6KVtUNI1JchQr2Edk0OyaJV++tm5FRrDOVa0\/5UdIAUrgrr2c+ZRRkBWQssm8UOeGKAUQpIDxjyoRTuWU\/tvWcYd7PntztjSD3qbJ84JyZz3TNiFJJl9rgtOyaJhY8p+ZNadIGk751NV9GL10pajH0YmBwftJttj7+DuYDNNam9jBEUyDsDolpLt05LBMp\/Oq1BvNHdm3xejtJKVo2yUrhYhPFK\/tIDauS68qGsnHBzVGBBsUtn4CqTsL44muFmxyh7Lufe2J2\/ymh7IhqZX6r4m9NRXV7kXj2TrIyaLmhZEDCb6Xf+6\/qmWUAaxZPmoRTiZwc0nwC8+ecwh88yzfvWrZkO\/GQeYBHVHL5xxwjlNHeJ18P40LGfewWnLUOOaMVYO4+UX+nfW1gWY1Cu8SPWMlLUoBOW4l4ln2nCm9EUVOmwGak2VDcNNuFnOkYuC13hvUvg8TcM2G6bPxqtG9RG6XcF9v5wXNhcsRqeEv1tEhSEo5Y\/yePfkWdKIrc7BNA\/dwB6jtTI++Cq9rnih6mPskDQpEr+IRHDO3aHZn2XqBsuJBjBZgqWLCQi+BVF4ryOEUEAyk4LMvngkqk6Hub+sLRxyDmHiEZojLlz31MpYFtOOCjS76RPWFAyAs3AuB96j+jXiBNLdlb+BOyS++FDLfzLRWVQNdDygcr5xfqJNCmFGV7FW1exvL1zbJkQ3lCAPy3Pz5bWl3B923nPo+h0lexn+5NaajV9dj2ioDtHhWOyI6idlxlARKFHhB+T\/2+nNEczj3JucXm+cOAxXmK6nzT76KtZbMr17lHKIMB4LAQwXhIPxBD+gQusYJvaLC7WzdCiieex57aeuwsk7M1300w\/MeHi+WnMkfHOZy11TpcezL1AHif3TNtkb3n1a3z8qv\/44ppdf8YSNRIwgxFMqQ9VKGKzSjr6h31Hf+PmXRuW2jqyGN4b7yFuPSrY6C2e1FLatwr+Mhd\/2HXJd\/QUpEW3PMFrsal\/GPtj45lfsPuH3Wqo1sIbuFe\/FmsmHzxk\/PjrbquAgzsGsIHursUAmtMOi6ha\/4VauT439BOf3+wEJ\/\/OfS3\/WKBYCrpn4VHfou9vnv6zvsWKSfkodWm\/LF9Lh1BoIKhjaoHO9OmHjX27DWEocP8tLV2EV+6g1OhsK61EbTwPl2WZDP9KtMGpim+i+23bZ55BoK3kxuzqleyG6lAyXngJ1WPyupaZZdUnZNcVixG\/8emWZZdPtLW46QiQ7NqTMvy1cIfgbfzT5sjxqfQiPcTvuY3BdOodWc+zY09PNgIay6kqFhwxZjYaGy1wVR7lQPL2UIUysxVmRjxzaunRAqHk5Kg3qqx4FIKptw5u1ZqgLQblEfYiUIWHlF8TAhBbXRIqo0twflSj\/dMgf1nlo3Men7N\/m2dzsdgxgxaYFyXl+vitCavbnaiDaQ5zEXWQ15b6APkBvVs4B4rzuXvYRdUVnvASg0bBAv99nnqP7lU7YhqEkI+DzED8t8l51O+pHN33qLLU5UOKyTOuprn8Qk5f3oPn\/KcfCrLIAq9FGMBV22DdBJdgRFtNccVeniZxT37l7Z\/LbCqXDFpg0tvOMjrl8TCZlPLE3gAG1lCyWwCvmkcMRpE7ZxlkcEJCvAM5uYh8Zv\/2YgaBuLLD6n+ixl98D50j0bUDUJyf4vwHUY9trGcWQTQtJ+bJqNlTaUzUKc7NDQq3p\/WoM4Ton5vV+4wP3JVFo\/t6AEn02SBe4RsYEH82VOrzv5d49vuV8BIQgPA6D6TJAWgpkAtz151smMOW3QgD1AwhLrG+pRXzG9bAnqU5r1Q4GX7HHci8frIGj23VEI8VUGQ7KBZ9E\/Funtv0h\/82D6xk+xxx4rg+OhwAL\/FGKKsxIUTn5l2b+q\/\/29bh4qWFQRVoJ0dmROGwOMYBrWoAXwfKl2VF6Q0MpfG2UqmqOxI\/Zm+aBpcW9UZ5YuSFxlD6\/xH7rr\/qHKJlSWaQuzo0\/kxNaUG4AZ3\/57bOoFPgW+V3kpd5K8qHm\/Qscbi1WOP8RfNVXL9MYuFN+cNQEdfQNwec7\/ZlZroShA0Dx7Z1\/QnxoZ3d7XLcklUNX3pDEUtekudmhTxjgwQdhYJDp0QASlSRG8rrd38A\/E\/py178FbHdVSo92eduICiB6Quu0DQuKpG0w\/XSSKk6DrVjUj64annQAyFlF\/HKNk11GI0KyDEa2QPVsWotS0vnFh+i1uOzbsR9WxD5jXm6LTikOsRQmy4JDXBFKNV2laAkBi4Rr8IHG+UeiuynigyynymI4aKm2FfpYigmuaVxu6iYiM75AHUvSf8uLpa2zRYQy6euU6HqLBUILI02QVxjD2QiohF\/9H6DdF88L3S8dITuNbuFmfXhMmP3lyVCTDkxJpEaiQwbENIoOBe+TiUOEwaiH\/F1vBD0D1tgNICbZVQAF+YnwEde3zozAzEuOQ==","iv":"1c1bd6568d3e657d97132407ef9e8436","s":"acbf213ca45b6beb"}
Share your thoughts. Click here