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Food and beverage

Hennessy, NBA make moves for lasting global impact

October 28, 2021

Russell Westbrook hopes to inspire people from underserved communities through basketball and fashion. Image credit: Hennessy

 

By Nora Howe

LVMH-owned Cognac brand Hennessy is taking its relationship with the American National Basketball Association (NBA) to new heights, in an effort to engage global communities and create lasting impact.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci reintroduces blue monogram canvas in ’70s-inspired campaign
  4. Register now for free event: Women in Luxury 2022 eConference
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Jaeger-LeCoultre depicts Benedict Cumberbatch ‘in perpetual motion’
  7. Taj Hotels places women at the heart of luxury
  8. What do differing NFT strategies mean for luxury?
  9. Cartier taps into its wild side with contrasting collection
  10. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
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