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June 16, 2019
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Food and beverage

Hennessy visualizes tasting notes for entertainment with innovative technology

September 12, 2018

Hennessy creates visuals for its notes. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is bringing its tasting notes to life with help from an accomplished film director to create entertainment rather than advertising with an added modern twist.

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  1. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  2. EBay gives legitimacy to secondhand luxury with new program
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  5. Ecommerce to account for 18pc of luxury sales by 2025: McKinsey
  6. Why mobile wallets are the new credit card
  7. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  8. Instagram registers 15x more engagement than Facebook: L2
  9. Four Seasons: Engagement carries more value than number of social followers
  10. 82pc consumers think online advertisers obtain too much personal information: report
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