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Mobile

Hermès encourages app sharing with two-screen content

April 23, 2014

Video still from Hermès scarf app promotion Video still from Hermes scarf app promotion

 

By Sarah Jones

French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Valentino Garavani and Vans present AI-generated campaign
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  8. Louis Vuitton launches new menswear campaign, global pop-up series
  9. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
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