Luxury Daily
World’s leading luxury business publication
Oct. 24, 2021
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  3. Free webinar Oct. 27: Finances of the luxury home buyer
  4. Introducing Luxury Women to Watch 2022
  5. How luxury brands can win Gen Z and millennial shoppers
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. IWC celebrates ambition with Lewis Hamilton
  8. Four Seasons Maui unveils lifestyle brand campaign
  9. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  10. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Hermès encourages app sharing with two-screen content

April 23, 2014

Video still from Hermès scarf app promotion Video still from Hermes scarf app promotion

 

By Sarah Jones

French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  3. Free webinar Oct. 27: Finances of the luxury home buyer
  4. Introducing Luxury Women to Watch 2022
  5. How luxury brands can win Gen Z and millennial shoppers
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. IWC celebrates ambition with Lewis Hamilton
  8. Four Seasons Maui unveils lifestyle brand campaign
  9. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  10. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
VIDEOS
More Videos

MORE IN Mobile
WhatsApp becomes latest platform to ramp up ecommerce offerings
Pinterest encourages creativity, discovery with new shoppable integration
TikTok joins the ranks of social shopping
Baccarat brings new meaning to social butterflies
Thom Browne releases third smartphone collaboration with Samsung
Louis Vuitton celebrates founder’s 200th birthday with immersive game



RECENT ARTICLES
Free webinar Oct. 27: Finances of the luxury home buyer
Free webinar Oct. 27: Finances of the luxury home buyer
Day’s wrap: Dior, Zegna, Condé Nast and Maserati

Condé Nast appoints new editorial head of Vogue Germany
Maserati explores Italian craftsmanship with renowned chef
Zegna reports solid growth in H1, nears pre-pandemic levels