Mobile
April 23, 2014
Video still from Hermes scarf app promotion
By Sarah Jones
French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.
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","iv":"78abd03d1a4c21dd069508ff896ecf9a","s":"a894513fc55eec54"}
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