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Hermès encourages app sharing with two-screen content

April 23, 2014

Video still from Hermès scarf app promotion Video still from Hermes scarf app promotion

 

By Sarah Jones

French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.

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  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. The logic of livestreaming in China is changing: What does it mean for luxury?
  4. New York, Hamptons see double-digit super-prime sales growth
  5. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  6. Free webinar: 5 trends in the luxury goods industry
  7. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  8. Tiffany & Co. further commits to music with latest partnership
  9. Dior explores ancient textiles for summer menswear
  10. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
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