Marketing
January 15, 2026
British model Nora Attal wears the new Fitzrovia trench coat. Image credit: Burberry
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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5jGDVeYzXAqf5fiUcLDp1qJ+3eE\/gF\/E5lumUNjUCWtRckGjk+4kV7+WtRg1HKFNsvRhiKp9gnpXvXS2oEvvpJWe4YtUyqBSAs+Z76QEgP2illhv3jvEYFXX9JO4oYyZWtwU9dZBMm5WNvwnLzQzuOeZwcVyZFIpQsEvxmz9kWc2kQi0V5bwFt9WyFZTFQlhFS+tGSeklUSuPh8Pdy+wdJNLKhaXhvSnJa1p3wqh2+n4eehq98VQjzLF8UVLajtXBEPl5wRSE7DeUOmfMonqpRmn85GLIHyFGvYGy92ThezFGv\/DIDH9C9+KCnFQJMZVXy7WipCzYGjN5P3W8zvRO3RJ6+YFKqAptmSzvnvais5TveueAftYX+\/mN0I6Vp5BGYZBRCZ9IZ6mAWZUcHchMDKnKySmlcRhJAx1r14PHE+jsBqihjH98GaqCOdU2XKisrX1fNaBVrQojAwWIXjcuzNspW33vEfxyF2d4Zz6UW2gel\/Wvi\/eYAqKRyhpOpjHfHNx0UvTjc+3QuAXu\/Syjb\/\/qP4rGRMUO2GWmWgYy5woM9Id+te+gPP3TfDM7sPWIKYyYgUgSID7k2PhhmKL8qLxXqal4+A0m\/gNsMzuFvs0CjOMX+IzYxQGrFfT+n+UBPERz2f\/ozNkNiXsHbUY6OCtwWC39l448pijfmd\/zhM+Gczcf83W99rrFgheG3VzOisUl6RHBMGpv33gsVLGdzap5GWqHzOpnsYduMHFbdN1tz6kODNF\/Y4WWLmgEfWOHLtGPtimvpv9sqI23FhlC2QMReUwKjt8wyWKVUnBRqTPP7SywXqbdLG6l4Uj894RvoASROL0zR3tYYWEz3qVt9F464n1Yi9ikwtu\/Xtd4TQqGp4ShVInLLRAnNkU03ikXhN228E+cilBQmPJg+PRy+x45znZh7zMFc9p8L6gH53mGdUSC2p8GwnRDVQYSo8pq9gGo868x81dv4bEM\/FXIZNMJ8uZ9tFe+\/WVYQvkvWCm9b9zKSufIMpu0bEl+VXOX79tUoFFkS375tsY8HxmADo8KeHWvyA+sqmKgg1BYxV1NYbNW+n\/OPvDh1YkSmlNrzig5D2PhzfpXbaYfxrs8sKhN9r8Vl9yNUoscDHilITIRnlahHT82xzU\/1OuEgBBk07MHrcid1swdLskDIX6+7+8YQsgbdZS+oTQ4+4RyjGRao+o7ZVvPgxsGjM9YPYoU4LJvr4dkRQ3voYWVH0Uno7vbZzqVzDMjnEdiq3RujgbpOVvaSEkJFxN963tZN1OGGyF4zPqs9KCniTBnXmJTOg8WiY5CY3t0oIwrI120iBU+8WbT6sEKm8o3LVRtNv1uAMmGrsMCjNCOcQP\/tUaMJkg7JmkHNwpVsLvH56sC4zbmAGgCGZTaKYbBre+ZHdJA\/9++thjeLFyS2J2mVMAH9wzvXvHuaVC9Z6drryLUZ3SQik5K3alIppJKW391g3LOH6XrbiidNkyNpE3V6gNmFzgBXW9ksZxqmfb3bF6g3JQFEDdYZ9TAgnUgc+a5mK8cSfMeyymvJZS0XPUJAibFQSdvP8P0zM3hT8aNrf4MGq6ZmbBp7\/36g+augcrZkNRJcC9DBA0Cod3nT2ZG29rnnYhrPWIMemv6NWZnShHGmRAQlPwn7alTRKGW75P\/KsJe4yyd9uxdSFI1gn5XqMUvT1K1tXyai5PX8DMH4xXXY9w+vZcWk9bqDRJ33ov4VF+8cPeGvxxGAnYxd9baHk28nZnu8umLsv35SdJoSfOXsA5Lv2gpG3FJZILp8EvvLem3OcS6MG4oUXD9sscmAtXr4pp9pe1KxUqkZnSm5s6huZRW9xNs0=","iv":"6f14a0c9b97db6ea3002b13fc80af407","s":"3588e16ff15c150a"}
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