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Feb. 16, 2020
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Hermès films urban explorers to build interest in menswear

March 25, 2015

Video still from Hermès' "A flâneur is as a flâneur does" series Video still from Hermès' "A flâneur is as a flâneur does" series

 

By Sarah Jones

French apparel and accessories house Hermès is celebrating the wandering spirit with a video series showcasing its menswear.

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  1. Day's wrap: China's Secoo, Maserati, British Vogue, Audemars Piguet, Net-A-Porter and Presidents' Day
  2. Cruise line retail is about relationship building: Starboard exec
  3. How are influencers addressing the fashion apparel crisis?
  4. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  5. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  6. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  7. French Riviera gem Hotel du Cap-Eden Roc reopens with refreshed, contemporized dining areas
  8. Audi strengthens ecofriendly mission via digital brochures
  9. BMW connects with young consumers via CNN sponsorship on Snapchat
  10. Burberry uses Snapchat to share video and capture consumers' attention
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