Mobile
October 4, 2013
By Jen King
French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.
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hOmU+4aged\/nOH2tX\/c8sJZ00iiaZpQfRdpDEVh4QWl2laCs7QP+7vEuau9tGYwcZXPQWVnondpYlV1rMPW83GD498sTFrMIH1deXRWj03p2rS2aGSXwlXU8ZMt7d8NrIorXTBKnGgLa2LhLkel5PFRPw8NVkfvOXH4r1nLaZMa44SoMaIVSrsfpjuCG6MXqhD\/ulZ4y4q3IR+8+tfoObWwqDucM93VNtHz0mBrpfjrOBYCC88FD6JEBFgg5tW5uu81mmM9bX5Lq0EPNLbqX7dFI6Y8i3LXCvehJFsGT61L6pZ1CNp7tV9+yU+BVNZK\/neN\/LWpQloPEFpaza\/H1kJFtBHdo6iABQaJjPt52759MybUAcqEMLQQrUmc7k2GC3ep0S1Dh6wM8udY3kSZOaIE3pYzdA1xgu38\/WXYjQjH4UvQB2v8noE8P8gl4V54N5H+soA+3mwlkUCs5RJEzf7Uhc+lFbz118rx1JwNeCsYY1o0tZwlU3VWOW8F52ntTE7e\/RJg7yw2Lfha15kOphC+a\/uHZbw++UDjOubxT+U1OVWG4OoakaQT7k8sfKR55zunW3qsCUsK160omKPhEAEq7Mf6tdz+d9UbmjOzKPr+AMHtB6nvR3fIpaKnr5tlgTFIs5nbrBX4yRcfut2qSzGo6VIIyiW4IL\/5tnHZeaakudHg4oGz9KuYhhk5m9gRdcJcfKxabfSXs2Vqx0hkJKWtdioLvk14+aDg7HcDk03nJYW4yumsnE02bX7BVZOKKiECJZSglQqUwO96JnhlERHabjhF2Qk1oss4vDv002w5rBBkvflMTgDsnruaL8Tqf+Vyn+4DPSJDnogv1HwWTG6yKDoXfmrUrpL4iC2WYfAePsWIvSyzPtf9yxkiXXoHWIsjTC0NsaD0Mo+SA\/P1E+RMuZJMOKTSzo+rCNkQk29I1l\/s1Qu4mkVJTVC2NwMX1HzbwD+oV1wwJGq\/KWA6yGdy9\/sUbyOs\/94tVdiyT2Hidw\/18wke8f+DT2DcB51X5Ib+u5qSAVDyKpdMA0T6XkeTRTyH2gHLw2Q4Y+QIHP6Fwr2FlLbh9NKRgQAA24uqs5ogHqOYTi+cwDM9UquLFj\/ixkeXer6xPHWE8ts0l2hPXXzZJ7Q6PQgSiAgHwzbq\/f8WwtIZSWA47pIuz5cL\/A8KTHR+iMA8Dg719i8i0iV+ICzyO9VRhx\/pyN+9EgSESlXbmXzC7YB9yFC1vnQwjWHkyAf1V64IdyZY8qithojUsjqZTOE4w96rzCPf3PdV514erfEBK4C2UoPUufdSjuhOmQiZe7G5qBAT7j7fX63fD17IbHt4+59WIZEvQs1rpbPgDP30XVHHZigaKqsB7uvMhDWzeuQk4uOK1dsaDKJo3i5fpKQzF0Xa2kgOgpJevQFCrvtfNHYLNZ721MDeEHSidVxmi5MdCnYLBkkDMiQxXafQmdr6\/\/FH8+9FkNY2FEu\/GW7ykhHC3HfyX6I3YjYjd4ZJdd\/zGMInH40pa3DIiEX4NC\/gaktqzCRSHsHFuI0NQYbhtCAlnObd2KDtOb7JHiyYAbX6CPxXVRR\/aT7FUaGokUXqtEto1zhFyAPEaQlfrkT92pDSLVRYB9RbYnLSxaaYkWXTA0UlnI5bANzOw4ud4EV3+LF5vdk+2YqZ8tUPqOtezZE85tECZkM21Gnx3BkwYWSBa6HBlpN4Vnta25YgDV4Qps5lfNE\/QOSTJqMrDyrLg7QjKBCiQXNFEFrAKVBy\/+n7aPrXmVxyB44GbUXPSh0xDvOHGb78Rga7pzjRuQ0XeLZN9v0PLvSh3CsLz6+poVBblZwDkA5ZJTKK7BVzJ\/9P6Oje7YZJ\/eXnmkSarh9z091Yn76Bek3x88oLdGg59lDaAlwH7mpJdlQKaCQjAhU+hG8n+Y+6h2ywU4ZDPmaIwHJVQ0LBIoyu0+gDNUSclOZ9MNplm4TuE7fMxZtJ48d3iQKL34jn9R+f1gU7QfdoZHKY2ymgzmb4CK+asPuovv\/wfzPGbJhciqlnREhc3mSYntFohPQ2b4WIb8ydpf30v8M0ellJcR0BfVIF3bXpZj\/CSdCQkDmVF7XQq1qpRmuGll+XqGBTUW5njfLDULLolxMpMn3nEs4bqHUw1mOVdyym9fNjsFyDoONSAGLbYb5Y\/ictFdyYZcO797bpbK4YQDf0mjvb7t1ma6lVE4myYxqzLMRiaBhZJ7htiRbIie07GCOP\/\/A6trzRA4fVOjCMfG+BirnQS9aKTRyxg771MT3GWmKya+YkU6lzXoz7kZHX0ULwLbh\/CAtlbxZjWeeBH698+Thpb7M5\/yYRpfgMF+vyJGaYMTHMhzrvjfQU44K9dfaQ83T\/rmEaEXNg1LMmF14j4+oxntWdRbG9hYYRzhuBTLczbl\/w3NNqNjmd3BEYkBraSDLXbZORnDreUtW1s9b9G2yvfaLgqyXM5c6wU+Sl+lajf23XNZB++0yEwQexWYDn7MDdtky6Opr1f9RQ0ZdTiysJxbHWdjlEkCGE7xMizB1lwRiTsSvPJcVhTVZLzKj1c4i9S7lWI3RMZA9XP4mgGGkykUTQPbHVxEjLv0jid3AEWJw4eKT+R1DgbQyAbPCotfWPEMT4zHdk\/JPOEMAnLjmoGI5GY3X+tJ08Tj5LY2BVyf1Aik1vIV7JrvrMA7wCTTH\/lbwnL\/QvhKJ8L1rdZQrH0eHNnZEV5qb0oEFwK\/IntHw4ejwR33QCdU6lagy9B3iodldhUDxe9borzUEYgE6rGjrQ6K6rA6iq5jS19xpNYPM1pj2BGCfnmxG9dLXSXTIPBLG3BifKMEMoWi27VYblWWdjV6SEfv5Ku4aU94NzmPNIdr3qHhNOD+Rb7ZLEmoicnmxGNYQnpgvw\/vaKdXL5xsDdfd+SUg3\/\/y3xaV30xYkcbCyH6R\/WW8DApcfKZVvN6QQ5H7pUgLB07lzE9rkCH+IglHwz0\/Nd5LPudd836KcN5K9eDIrWQgusd\/gIqgGdQl3CFWXVE45pYqmc81IDNMxFEIMPLTJdfkYcF+WBpXy0l7Jkhl8Ofyh8OabjmED8E\/Ol3iGnnyz67y4dEsQmYNfbI5ZhCX7eNw2KamcD+Sb0H1+tEoG6X9QfQRm1ti8AI9qEGjR8TUcnfYQJ+mJG2i1EOHCm\/2lEc7Xb4+6GOo0VdAGdKd3E+ZBv3eroTl4FkbtddLhDVmpRjQkxAxMvjhAT9Otnvpe5Be8HbisDRNrSsKOLMKClEMErsEyekU7VJQQQkmOvO2XzFxUP+OazDZ1ohV4NXp3DLbbxWMDjSFA6pHPDzTkbGrfR5jiWLPMB3LrGKZrXCHJ+znsy63B2Gi6\/3kjsv7aHnAQoAPJ9jJsRFQmMVeRpXEWoxDNT2Zt6mmlDHGs1Sp8IwZdvm1qWdP0SOejyh2hxupKj7MZpJsTbNZL09rTS97HadJHlNUg3eGOR4GOtBuaCPcaq+32NuwGqcxTlNAAzxgVijr4cahn3cSi+BYuj1bGLoT2VCtFbMHSj4ugbr+xr8VEwgzrj8DVmtIbIaq7QXih2l6PS9VKDw+QIlH1z8EOEcdJ9SgNh0adgje6okihnLDoDD4h4gpSF65IwGPTtff3m9\/c+F8QF8kXbpbLh7VGY9udKM55u+QiId6Nj8dkHUuObvg4gT7G7RNFQf2kLKNZohvrsWYLu8xNZDtcMO9G3BGNRxbU+FFnxpu1fxopmcTNuH2v7yqe5UKviH\/WUGk8E\/pOzXhAjLWIURaUkuAlNdDaqXJmHkKTkVhbeEcSoUFcwaZT9QjVmXAl7xyVaX+DNAAfWBpVUm65cvQpqxWzgQkdYS0eOH1E8yxnPSRBuBM5C2mb1xKz+VdqoBNBXNGE3mnX08MEwxxnSLRSIPCEYeA6qnf6\/\/Nd9nxZPqg9GlyxlNWoZDh4QBFegeEFCbYC21fqp8WN1PPmQcMk8sYdVnreFOk7\/E5uVP6pKLXGeLosHBflhgGPrpEymA+5NPtPOlVOvDbw6Z2Yw71wRG+n1MdZf85b5\/hIisuzK7gGXF4SNxq5BB3AJHiSVgBE2GLDcWWOBlKXwg5ANi+yreE7u4VAXkG7h5zeTznEmjaNWu9G6xWt+esrvj4Hv1cawTNNBgDn0VgBXPAt9h9UAuMY9ygNReJXQmJxe9\/RxpRx0NO1dB59yjXg4nv8\/+QjAKzE2vzQ0e88L\/SfpLqnA62E5\/u3lUSjFew7MQHw0lkPx5tpOHBbSWoJZGeb0v1s1Ald7lVj9tANM8QjFkFObNT2QSINc\/RBgWF6iCt3TxQDsbr296RJS2e+74hT3nAYQel8TDTrw8Gh6r0RgNWWM3x3t8QM\/zcdSPiNODMYqHdDxh84\/6XxUj8nBFPf1uaGz7ppjpJvoM0ZM+wudIclV11j+pOCwEYjTx7fY9k534\/wMrsLmzYMesYeaC6in49FEXq3eV0hj\/DSjnIzdYL8ekoCDZvxnyJKDA3Glci0YVpyqm6BGEJLHSDXL\/MoV\/Fa9J6GKoUr76L9cunaKY3LDHsZmYAgIfjAasdfxwt4DE6NLdISQwggh0C2F4gM1I\/lxCVQVyKliDUxNdCjXETC86oNdmQ4MNy7fmnunXOxMbIWHyjoSfWfqINrZSoI8NP1If\/RmWaiAR\/gacE1EEI5wIg+tj1TbtkwdQtUcI6CpRqTKCtUwlop1B1XR1BlctFsdUrZw+FmD8nRVx8QixA3bkMTcyQbp2wwf18sHIwmFnrIMDoYDpyT2Gv6xLRwCP3zhaVtUzbSSFADVFxGo19osixN2ihdP4SI9tl\/9TW\/uEHdFHIvmSul0UQTnijXvpeMekVMVhnN2yNkv10P4IaoODxGJTqhzTrB3+bZg7hfBQRhDXJbKJkMQF4HZokWJI9W9tteX3GOUY79yeoMDj7mLfyVdwJ3P+oQkKR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