Mobile
October 4, 2013
By Jen King
French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.
{"ct":"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","iv":"cac4f40fe7e80d2e08cff3510032b915","s":"63a9d2462e6d7932"}
Share your thoughts. Click here