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Marketing

Hermès is playfully busy on Instagram

May 4, 2020

Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès

 

By Luxury Daily News Service

Instagram has almost become the heartbeat of some luxury brands. So what is French fashion and leather goods giant Hermès doing to keep its pulse – and its followers’ – racing since its American Wild West-themed film campaign for the Kelly bag broke early April?

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