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Apparel and accessories

Hermès puts consumers in a stupor to build mystery

January 22, 2018

Hermès builds its mystique with new vignette. Image credit: Hermès

 

By Brielle Jaekel

French leather goods house Hermès is mesmerizing woman from all walks of life with a new campaign that puts viewers in a trance.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Les Roches launches private aviation postgraduate degree
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