Research
October 13, 2015
Handbag on Louis Vuitton fall/winter 2015 runway
By Forrest Cardamenis
The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
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","iv":"90761ab9d40b6e741f9f13c5078dcb25","s":"6c3c79c5493ed24f"}
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