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Jewelry

History and tradition are the backbone of luxury: Amrapali exec

April 7, 2017

Amrapali jewelry

 

By Danny Parisi

MUSCAT, Oman – With the constantly growing demand for more luxury goods, Amrapali Jewels is presenting itself as a case for emphasizing care and craftsmanship over efficiency and speed.

Speaking at the Condé Nast International Luxury Conference on April 6, the CEO of Amrapali spoke at length about the origin of the company and their philosophy when it comes to manufacturing. The lesson comes down to the fact that the brand has never lost sight of the deep tradition of craft that runs through Indian culture, and it has benefited from that commitment.

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