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Mobile

H&M taps mobile to drive in-store traffic for upcoming Versace line debut

October 31, 2011

 

By Rimma Kats

Versace for H&M
Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.

The retailer is running mobile banner ads within Internet radio service Pandora to promote the new campaign. In addition to driving consumers in-store, the company is also giving away tickets to several lucky winners to go and see the Versace for H&M event in New York.

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