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Feb. 28, 2026
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Travel and hospitality

HNWIs report surging interest in luxury cruises: Altiant, ILTM

December 9, 2025

Each of the new rituals was developed by Guerlain’s in-house wellness experts. Image credit: Accor Intimate luxury voyages are becoming a mainstream travel experience among the wealthy. Image credit: Accor

 

By Zach James

Affluent clientele is increasingly looking to the sea for their family getaways, according to market researcher Altiant.

In a new report, titled “The Sail: A New Era for Luxe Cruising,” the organization details the rising demand among high-net-worth individuals for cruise trips, especially among smaller-scale, more intimate vessels. For the greater travel industry, luxury voyages are becoming more mainstream, as nearly 90 percent of the exclusive demographic have already taken a cruise or are actively interested in the experience.

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