Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"wcFw49yEGBNzRHMUFn56KWlM0o2g5pPpqkGMw02jzJZp+kf\/U8GtqejN2KUtn6omqRHnULrCaM8oaBNZjqtcZtC8RcGDllmW+12PbjxpT58OVhWSU6CNU4\/DwGsJeoJeN\/1kg9NJYLJNkrhay2y+ZTaEsaQx7tYhkO+UFwYogXYvBbY38G1pN\/wJV4gkjCrzQMiPYYudNC72mxCOZVoIpI4NxZBmXgqkJT0h2l72tvU2gsb4OK07FLeGI\/GMXjdIaY4lKRZ3DWssHwJTTqx4PO0H7\/qNttQ+2UHXhyWjznhgR3Qdtr\/rJbDI\/Ipm\/cMA\/DOQfbiv8kkHptfsIAXsNR3ffNg3u4zrbq8UDVYBAUEOxeeMiN6tVIiHMOFxhDFwuaQkD\/KoJz8mmAPic78t7AuKsCPU58NhZgpiqRDoDqOA8WsB\/PsV3mHBZVTA+1c26byWCnYSb5y9rE5idLn8sOqN+oNtn7EIMPzsYiQdZIKP0rZPD3QoNmO4jZkwaDR5l3jUR\/IpWhXJzQj0zw0lwCWRA7uEktBiXhECkUXROYoNT\/kGMSQFustK9+u0QrHrTZIahOb0ryBj6+e3Ru4c9HLu54NYAVwn+OAM6I+EsdaS6THgvTPu2Qm8JB7K2olREj1Bf8+k1l829HvPlBduu+mX\/ZQ2cvED3GLXXgG\/agaLVkxxgK2FBwVeBEn\/1Oc+4QAuNwrQqjv+mvZa4p2faitPUDDPHqG48CWGMzd3N7jq8D51vypsGn6R6gaiWuNm+9+1g8kedlgcALmNdTTGBz0PFimSKbz5zqiu2uUKOXI2UhA8iYTvPZtWJsJcIaZpG87usEPrKD8Kbbv7BBPN0enDnCGVpFqx94EL7ekSsMvos1GadlNNRHQVlVBUgvHZ65obqJ3y96xr7ABJGuQHFtEEnW5ch9YNlq2Sfwb+rA+X5seFaaC5pcnmtqWlvefd9r16dreyQSUF7D7rizjhuWjAEZyBCe4s\/CNYNz5jLYQK7DsY1YJNTU8FNFP5X74yd6Z3uqm8ISYuWNUTHzHbyVC8J6Zu4fKUd5k+d6P7nyWMn4m2TjfaPANOcb+V++xUG62kmMbr2M350hlJ3t9BJ6h39kl9BvPohIxHXDyalUfJK9NVCEeeHHJ5zcP+DuPAmF0uY7mC3QCKEIPnfN54Gr1ns+P9u2EnNIMb5q1h61sXFBlnJ77myMh8U7A\/V2hkQ9CctKFtzhwP2ZAXgBEXSjuKbovY9Ydt17ID89PGqxuQFucbBvVbBH8mdRyZNA63MSNXo+HRxAvaIh31sXpvc6QKfomYjG459Dhi8XAzrrlVYI5F4wg1kP2z\/5hca5PjzNBmtwuMCnYte0d3pfrvrNKvH2xizwcgm3EbwNqBumYvf6ZAIoWLw79lFU1JnnTDNvgYkJFTsCOGzcEYyiKNwtalNciKWMsIaK4vaGrNbgnoCAykCUANVi4UQUtOWKIqwtzii5nWxKcYIGC3Iog09\/CPoO+ogOjqG7mdlJp5FxvmAjoS9giqiG7wSQgM6kh88BplO6PUM2883jLcJKlYRdDyUDQ\/elDvMzEL742YYRdMJaBBBSI3rxudfMTXjMa1kw1ps3xebsW3gqCmAKA7vOYN8r1JIf2KKtPD2r4MDL+cP8Fu1QRys03D9dP8TrEOvmu5tf0iduNqFStNt+rjBmYbi5B+1snW8WBg0Sye8+nRsr66z7CRQl37aef46TKCek2E\/U3h+GT0WIy1HWW8SEwNnd0sMU0cymV9IxZoEB7CRu26qjyGSO3+23TF5sRWBn1OktZ5ewK4JgTmBnrC1Dqh8EXPffcjFCwgU4UCIfPSfrzDSuQEdo9DTmBFquRJWUlW23ls9lAJxdR8hJAktXGNhHQTNtKZynBEpkNUauA4kW4+v59oQipSY3537JZVYtJIlqiymJblIC2ejl6WOeAuxeI59mCT\/2xb\/rlawtVwy2O1HuZcf8MlIIP1wC6OMfFmzbDK\/LBUM2\/VcTCKThLpTVv8Uj42Hq2SJP+KKTqJFsBWsGNTDDpU2tiz1oDN+b5K+zqS0gOu3x\/Up06MwsVVJ6VpqII4IoVvAeiG7c\/t7GS\/l5lgeZ7qvCbXCpOsxwWJnN1KY9RRKWFHGk9K355D6stCsmr6KSstcGqexK92k+BImt+AESrVSx4qFKG5vGNSSM86K0qEfiEqI0NL3k00iHynW\/NT0I8H5Ckqyy7ZVceeg+A3iXvoFcO3doj\/J0grysicfoHAR4kwd4JiTgrEG9HovboHWNkND2ls3s5GL3MvltymKqCjtAU0nPYzw1ztqq4KqsAu1L3Vm3n+JhQQhhzyBQkkOBLZsvYi\/mbM2VRIkgLxXM9tWjfgpNwmrktsWCPWhx4iBnpNFh+VML48QuFGivlcp4RlLTyBKkUQeZ8bUl6Z5dxgeLDIXEbEUx+9eFf+BzGCBi0qzBxJUCxNoRAQ9UfIPsnjWMTRGsBIiHPRv36Tf7z1QWP2A3+UuQFFRvNl++FcH3rj1ELp7P4Aw0eto8xOTI9mlwz3Rfw5QYnjpSeFJWnipmiXCOklIWRy\/0wbIhx62TJaRvb8XoJ2Kk6wnH4uZodJpEKoKD3xqAY3l8cNUSThEjHF56grzJ1o3K2z8TN\/RxouolUDDO935oIzFSGT3hg1B+1XgTDBbrbNU1qCcFA5LMx0458skbnesuPe9stBRhVzClbR1e7kX4MRV1nfzBm9PaCIVPtwlwzfvR\/fg1yIhycrx87rCdOVPeD6fTEjSiDSxkBAcRgr84amFoTKKi2ihG7lDgDh8HwTzXm84Ghkg+TZY3AR5zUqeP9oMi63LgUD05Y027ioE5P4s+YZyaa9XkW50CZp3LPPtamms+bGvF9eIC\/pqGMQs5hWOOEYfwEvDfAH6Bmu0DvISzHXRvVbnNfzHqg9BRYKmmFcr7CCIF5\/hRBu6tSTg+s5PfXe7bLTEOHp8ljMRL3rFVFYC7LSTq3Tn5zNmn\/Dvyi4zValJlp9tCH4ssjRKmdxQS9J33JblfoCT6If120F75oZRYt1wfDhQOrd2QlVgrtfiv\/Bkelq1o2bJpT0WsqbY37aSNkK5jcIRAXwOrm4U8oiYxNPBBon0Mvjqsa04D7ZGxVvcG8wlKhdeOBE9dV2wPwHNxr75K1cthB+7fiK+2OKBPJmf7h2wnSxxZ1hiI2IFn+KhNG8u5Xx6jQs4scFApDV3BxETPMvRmJt9NlPB5NiqLC\/Cytmcok7izpdU89VHwTwoM9FiU71jQdeF39HC8UbowAW02PKEpytsntq7IAkRjlpMLt+Yq8c4E7YSrQ+vsyXvqhoHmsfmbmUw77hcR4OFeZhvixMq6KUK1yLqskzQyPNr7zfQJ9k9l1hn0XmJZsA4fiI3vj2w\/fI61L6+8rpNtZUw8KSflbt55gQC363ie7LH7ePBRG31dSRcvOFwyJXl9FNNKHBEIv1rWamJmz\/g4df7dqrh7tszfjfCah6trOnd0YyRMdlrFXPV0LIOiAOX0fVFUjV5W1g7o4jRaYdwZpnVJk21SxAN8ut9Mj76gZKQzi1dvEhxYsd3hTehIFFpxWi0xrNCGYNg0L9dRQpp+I3XeBHoPJila53dtoc\/IyDkrLYAuSdc+syeCd3wpbQjxXzWd4kQoqD4fXUNAWBZNa2ujXCRPN+UDFD\/2yTG5ICufMXW1WRBQPPhLIToQIuHb0id14rOJkmdUkUXK+wpXea4oivT\/ut2oEQTssz\/fyjdD+NdxjD4zSCPk9WwhRtFQrJ5gd00o6Zqt5KtmXXY\/FtAlJY2XACnaXo5mpch\/Q0GaEI\/+dJ\/aC6Erb2Qiid3XQsIWPt3GX6c\/0tum6rGDFDoF0vPheRjsr6tBjRTzz1KRKgi1Gl84NrjQIitHN42FNDCALmSh4eQ8Osnd7\/6QG6hrtKwqQ4PZVtAWVrKPtXJBGz91kJjETlPmyp\/8qZciEZ5eNTCAEySEoUBsndPQC1pYRWEXaedqs0UaqDgjsjNYx+yCzRb9NXiTPFlmwSpLs1pVWSFAZuRwi9UXGxmCPgw+AdNsjwqy1kFtRVBngeS0wZFYAQ\/kaOxUytAKoAUTQud3QW5B6dHM9n9a9SmsJ7U0dtksvyAaMEyPpaWGrQtaqcIbNmjU4Q5DpwjTHicoiyuDkS\/PJbIvNsn92ngxSO3iMKcb2YIwXsdjZcCyn9CW9mjCgwRQLAPZ54jNWc1ydNHEpljQdu9YtymWNb11M9MLGJk87StG18oppJY4WnclsPEvy7uQpWJNrcx9qheZmxosIMkBSTEjaVV4WfQTmwbLlyXib6N9OmHS8yJUIp4veq\/rPeFA8zlFuZrWjunnF9teOAbQQDqiIXqncLJ6t6CmfL9o5Xpp+qLS1mVODLrEobcCDWYqLawzZelwCyr424yM\/m3aqaoXM7iTiZp4z0XxjLuKIc2jVZj7JJGgeQefqYjoCI\/wq99G5bAk6PQO4+vn4+2+94O5sC5dHAOMD530aAIrBqTeXTQwF63Gi8r53Kjarz1FK1cL+dTRXEPoS+IzyOlqj8KrgJ9XCs\/qxBMGPrTQ64T1LXaeUbVT97jxM6W8yesMOHk0Ft31YyWeqor39AFAkehtLlFujq72wDyX85lJt1jDZKfGCSlnvBdx0NhB+nzktMJTiLKd+Hl60v9\/2maWd0NVFOOXsoJ2Eovg1mnjZuVailZtgmEnKxzcVB5pyUVYkj3J\/AOZMq5\/e52qcbczdTZjpSmoiFXQp2NXbyJtYlloBOoHUbiYaXaHB8TpZ\/iRGBrYxUwSDxyzM6ybqbUAkds\/QlhE5N1cWTXbjAOnqaQnwUx7ZhNLdH6l4KeFuZP3RE1nVlv5QpzGykW9OmZB9S+h\/r00nrl9HngzvbyWAslLaTHkyusnUd0N1xXgJtNNMjqryG0N3MuCbSEwsEWt8iSnxyR4J5U\/YFfmkzxm8AbMHFhIpdMfDwrnkDUaHTdApbmCHEv76c1GeUZHAa6LW\/ODwo07olvkaEeHSGrughMaVmz+G7Ioya8GilXwS5it4yofpHI1dsw440rSy4ygZTaEzAQB\/sLGcLUxkybj\/jOZefHge+oXJs0z7vYAKrmRc8eMZHcPzTn2n\/BkGWrfK0+VXNpeziNAtqIiRPQnJ+v40HACLW+winBUUZXblCb5qcHHcxmtv6Eb44n5wKzZ8lo4GD0veaY0Z6s1U+zDDXMU1ekl4CdoCH8qdrXxK1smZw040e5d\/D8KYkIUIb6OBTD8Afw65NafzmDY6WUVmIH2uL1jmSJFhhtGfn552AEAc7fb2X1JWwwIrcC9Ul4Jyk6vFDnvALsY1Emd+Cfu8tCoVDEwGFmKhRKK2ASCApQ4VYj0VBIae5NhG4RGB1fSb21\/s0psdARQ8vCAFPUXN87VajlfgGab455T16avhI2o9E3+rv8yZzP38\/pLwP3MgFT5FpWT17Hb+FbEVwi3yMLjMJXH7+fR0H4fDDZ3XmW\/R+A5ZdO32zCrlU4K5hO5+vjk+cPXsBv64ogGW\/b9g8xof1G2mpOudD6bsZyy1qAG3WFztLgFfqDgwsPj02S3YetIK9PDPEkhZldUoD0IulmwMpvlrimi0jpTJ0wba0Ac5vrms2weWtQzxI91eNuwc84rRs64drsNme+pDDSFsgPh8Yydw70VQM8yTOQqstiRLANQv\/5ePLh3MTMHbW+1cjYLtVju8tjGxr1pYjWq41AbV6n2iU6KXiGT1B4qW3t0VCFYPLpUzbnvJKfHIU9dX0oofCLT9ss\/6d6ox1rYvWZhwNRL0juQN\/mO4jy28qgYVWp0HDWjmciUxzJHr9UxRAcDHoswqM81bSrUF7oJNc++o2saOUavuawYjQ95hb27HG8rv6Y4crO8i\/qMJtDLUZtBFuJfTtjBygqxaSZKpNq7Kaa9lj6CZD7eSw7tGh6ol6ujeE3a1YFUgnXrY5jWeTxBhpifPV+iad40IJt5n\/+jggNoBvAwrvZI5cCiKq+QrPqlvO6ALvszN+e3qPLuEonkilmuPDGPPbzKyxhtu4LAcPFxwUAJ2Nq5mKxsCbDItV\/PSNHAW77\/wVgbs4osgm6UNhOKcBW60n6\/Mvr00Jc6IJSBm+sxCa1y5uUwm5ue92p0nD1E9XnirwR\/20DtuqLKtYIRVeXczsqmBMjeUBB+e2qHOW5KfWR+oN5QYOWFepcbWMsE4kpza3Mrmmhb3tGQ1Pu5c30UBuyI6d+K80VDsTkefJXuL1t0n8MY\/d4y850LxutraiIpxqvA5JvKlR4es89CBXAXws1wB1OlOh34jCcsTbjBSugfQkI1HWkZVQ5osb2DzGMtVeVeEBX5xWL3sDOyHbfLAOJg1Icky2401oxk6CyJ7zAqO8M6fkkXFCW3qe+akxpc+TVukT8KSGKAY0FeZu11BMp6iIN9TBkGEfglXl4SjVS6UzIOiG0fIfFzaEKGOUA0J9B74rleKIqEUYnWT\/hN9rfwWXo5Wl3bkjv7\/sUrgMUcazBxCzDXDqJCUX7vsV3CenfZkPO4VhKejuItMdaL3wJqRkbC5nSS81UMLLrihNHRUYvBjQSZGRZEiyUGTsywJ66Dxo2RVmV4kxfSLZJIaCZ\/oBTjHAhb0LDE98saTiNFjRbRCO6DanDtxWgEYA0\/fABEGi5\/KDcdo2HCdVOfDQn9tFWg1mEw9\/AWWVLx0Cvx9EzsmT75rJ3+GMpTeDhVmeC9g0K24t92pW0fYkUM3lk+Pyrf1xrnHVhAjCJxT8gPG6xfcobXO4hPZjoIp7P8crIcz7bDdt9qWwzmN42LZkcmlrQK\/baez5ZGhnYYz8U30XYog5px7+xS9cpGfUdU8IE3NqW1dP7GLvBtyfIuJx6Mm8gDvM3okqKiHndWGrxeGRCjc7EttQ0R3MKW1YcpiDsaO2NMjtgh3yRSES1HzeujWXwHHOLZFSJO6LhmHcBJa5\/5iOrpjRvvw+8Vg1e1heJcw0LNjND1\/tPYistPOPvTcy8Eo3qXs3\/i3TtgtRQKwf2JKUVj\/g\/3MZplUHgMhVJKIK5wwt7TqUJ\/A6+3C53HmeLrCXdypSJAd7fxfp63uXR3ta+ZIXMBd553Y2iprXo0nmGPZwk8mEOQ\/UvX7lokWm6fIXY1R1kddwhuI\/RUEYR3jM9LD\/uCyYZU7ZUC8CK2JmfOcfosdF+aZ1H12oqz7ywa+ABP1UdsRaTJXlK91r7zFuh82glTqOtqgCqgfVmlSX0OA2hvxhQIOA57U4zPx51T8Hy4TopYZXM6m6KS4ppEBQySH5EyD9oPv0BHjczuQ1JeEef15htWCWL1hiw3wbPmyE8A92fRWSNSt8QclvLFA2rk2\/IZBjhJB\/3rIjJi5IhQAhgHahHgjJ4NlLtfLke3OjFtqa6Fj1iiQQfTNWm026dsBw9vUHibd\/EvcSVgASldnWQ6e7kiJDC9k6AC8zRCVPYb+b3jhnnOgNwxRaCPwVjvk64qfF1qBUg+\/z7+CVviFqAFELHD7x0hL4Z4u\/DwZB0cgaJqCyISAK8G5+Vxqlq\/vvpce6i\/2W9y111bkmHZmBFQlu8rOTu+TCCf\/pSIjdbhmSZpnnNKeFDyq1+oO9gt\/8FmzB7rkojo2Rbrzw9sJeYJ06LkfYN8KwY5ZPB2YWshm8tCqKadxLTMn83yA9f1OrJX5LtbzM3sCj2H1\/5wGSv0Jjv\/+LHn4ZnQJ+wuBWYE7R3NYU41+sT1iTeMhbtEHDdBBbSkIvO1GHkxkuFSYV1a9gdA\/dMO\/48r5Acg==","iv":"681f7683f5d5c7ac0f403cecf531ab94","s":"0ea016def1acef9a"}
Share your thoughts. Click here