Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"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","iv":"0981e8c906e437f5cb3ea65d2504cd01","s":"af285d34b0805479"}
Share your thoughts. Click here