Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"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","iv":"b2964dbcf6b1fa691456b862278f4126","s":"de070eccb66a97f2"}
Share your thoughts. Click here