Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
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","iv":"5e743bd6ec160f3ad46bb208b8128b21","s":"5c0538b0200d350b"}
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