Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"asRjzj8qyZ4QZc3D08MjPGhgZesfcTdJpDmxrMMA3ckehCL+76DpUUQhQXarHAwO\/OCdHyzs4HOGf9MO0jj8mRLV3bky3WMN8F+b3MyFqbxLUNBkaWOwyvRC\/XIsvgVEnbjfzhhlSTes62mbKkbWUw80n\/xxmK9vWvI1Fjd1p9v5XFBk22NznVVQ4tO8Q7+Pbxv4LmW76E6AW8GR8f8LMYif8YC1T\/29vu3h7zdvGvFV03Qtk46+yf+eJYfZUrfHk1GvbY3R+Xhz2Jre\/LbFxloFBD5VG9sraFY1hJKp3VblMEzA2MAnyoy1cszYyJ929KhVL7msVhMg2mbZ6nCrckhjkpyR5rUa9xtcpdnwITziaSX\/wVtzu1fvx1Mc3SCegtU\/QCGY3MNL2KT5QWq1BTsy5Rwm4\/k07xI97Qlip4AUb\/StsbBTTJ3mgwftmVac8nBiC0XXkZCJiyybQLzXzWGTRjvwGNHDrovARudLYbBUAFNQzT8f1dky6iDlQ0Xmowpgx5jy5qLVx14IkQ1yE1Ric18vlP0rYGMQUfZCExqVU+k\/KbhT\/E6s0OPlTGge9NXgCPOA7x9qAjEjrT0BdP0mybzF6GbqDyqU4Ew4bRW4L8VvYVnMOvomFmopesJXK7QaWigKI7jlNhLo9+pvciC8JXUKZLxBCdaNM4rvoeLMxqGkCrbmeymrzLBxirOJ1h0\/E8koz8EJH9wE7sWy7I9ovX\/\/J6mJt3UGENnI5aJFyjS1qPq7ge5SBBDNT87P98bPKIN9RHkIK3Ws+MurGcwDeu8\/m3SGXYBZCT7iNC9IPjUQtkzEqp0iJIBePJatG\/\/qWTxQEsaqeU7OTyNE8bRpQTIiBYyXo7GX4GtyQruHTkVxqXaHXfCYJVy9TEcxEndmwJBm8cr9MrlFgz+xC9vTyqBJoXiddy9CgX7VWzF1sGNgRr9xjZiPKcAQICUCmSjhpnTP0dXmEpBo4x3qCFGJKv4uEQ\/obLqBt67K66bE33PVYZVf2KeDu2D8SKZhjSmOmMP7yt9Gf4rlnX2Y1am6DRNdEU9d40zx0PGd6lVjn44EcURS4CfqiECoU4fbd+fecIj\/fQ1dmygekAfxjt+pfvoLXb6o2ptZEX3kC0HhXH+nxAMRDmPSs6WmZo1Cd+8clijiE3isKqAPOjz15L3SNRFGSQAaHF0lA5EM7tBg7VWkMaFBkxzXl\/vNn4Syg3OLrzLsI4AdkvT9DF9OHSH3FKkGKSBzB2ncBB2PjjdyjZ8cnS5Y90+Y4dgN\/CMSOOLoZIjgWwl+T3fD7CCqvj9XiNx4kcBsDmLwYdTx18DfeciYiCrbVhEHz7dFdxcmHttOwvWrYLqpBLqNXspJIPCk0yj9ILOUucBLp44bC9EgU\/kX8TCf9pZWoE4ofCCkhPy3FdIlQ8OpcmWRVjgBz6NCEYn7Xg04ufdBugv4cZxYwEIiB2hO1MS\/IGNXx\/hUFYBe8EOrcR5velj\/treILcg+zPeBzZFAYXd3DYNV9OYOYnPVKjC7NFKKvjH6IQzVoxM+0VmGrN82T7hown2zVZ5kdU\/M\/ehXwf4rhbaVnDgP8lacL\/5ksh8SDFZ7Jmc8CfzNzMuiUHiaeaNYg\/npc4PDICvMhlFDSsxeM18ZlcbNBd5lBSepLMwdQ3p4sN2L4E0IFofSpCGheGpQEyqySHBsV94IvAo1LYr9KA5jvmo3QQYMGgZnuEGLLHAffDhTS\/KA7\/mP1N8QNBRf+9fElD6kvdXuBUrsj7ajOiaoW\/Ey8pKAk1hrU33dpyi2y8W74IHQfetWyYO4h5BJOOp9XPegfI3M33L+GS9\/u01YFBNlHLw\/shMaUrTS\/H2lAUr286SDTN3cv0qJjurb4y\/v7S9ZdY4nH3YVcZoV7Zurkqj5B4hmKUC4J8joYW8eBDcXvvWpnDLNdbqjDOEN8jdP9nrMWzfsjqGY5js8MoyRdyyJS+PxTzO1kKyrMlS2X+xt+ieX57L5BX2YGzPbmq46GeifKXjSL6PBspc8XB0irzAx7+shvcZ6KTQB1kF7VFogEyD+vUhH7kaF7o+gAxVBA61AwzaBSPLMdzPJ2ygF3E8jhKnLat+5ztvaHJ28ft5QWlHsZjjvyu2j9zk\/HK\/Iq613c\/\/5zvc6fZl7NE6+zEw02vosr\/ecdZCkDtjFjzI2kuLjjNHl19Fw6l4Nc4MJRL7k74yfSMUJ+YWwWFVTQ8E1YzVnniT9yTPV7VjQfe4DCQH4sLXk+PWiSW8icX\/ZGOBvySb54zMyqZiCKvGBrtBb6T1q9RAdy+iqMQVwj+fNgCZgcxuRcdGbcouVf1JnSM5bMaHBB0SLYvPbNlx\/sGVO0LlEOOqhieAI2Tq8VfRQ0p3D2ILuAlVuFaHW6rxaiPUWmgehlE\/9dYtGmhMZzHTfWAXiX03EPBLjCMCD0IedkGxCv4Vf8\/Nxdnh23IOODnW953J9\/Yy8wERB1NJaSqKm1Ia3qw6IYo2bDyvhMRXWPuSqr3QM\/oDa\/fwiwg23+J84llWuXtT258AWnvxFfBlgHuga17HnuOKjcZ4EqK\/cjKu\/j\/rPulw3MK4rrtgeoa9RZm739ltbmwNOsl7slIbB5Rwt39ZuJ0Lan\/adzC0Mtn83wo9zWRMc\/hG2UlFj7rFbFF1ZzklVBLpPdUZhMftTWJjJW\/3UBQJa8e7SxwyYiAeXCAQHVa5UOs\/zSpHsvV2y7jg8zRjP0G+zb57uzcMwI6hqaQ2nR\/PRImDDs9m\/CdM90HUSVhlg7ilO2aio2sRYiHx2WJIlnXS7QOOsJmzDMdXfwX60O5GEjb0QwyaYdHy4D6luKvfOTgo3wbJ4h5moYAmbWuXWWfASeTybJqtOw93st8jpKs\/+fzG7HPb9BwcgK0acfzR5lOwZHmhhqD5rJc39VJ43MjTgMeausffyEGpBifb0WBQkSscs+e9rapaqeZMGT7bp2B7QuXcutCzD6Legi7vvErr54FRCegVDrKogfgYFHmyRsQcmsb0xxXg63xvzXFSnPLb1Ylh857CM5EyxxIiFCkTlIO\/gJKUH91Jl03OPsT7m\/QwCo\/YWrQb8hbMjlpu5sQvymwxb5YNWnE94+8\/u3EvhtxAxXqzkA\/pxQJvkH4Wt7WGmXzuFmD9zXt9L7ocVOQFYXZxUMZa19DFmlSqH3uyEMjtsQytG7FTHM2Wz95gGrdAA+jtVcKPSPSL+0bVO9aQJO1wQQS8OeY3pGt5VpPWuIFyIK9Qvyz5o8OCb42jtN13aZZ00d6Wim+U5fcXTp1iX+9OYh03hi64LPmkh9X3y155ah9Mk7O57btA7cXJoLiI5kKbbShFS15ZoSEjBxTYPF\/OwokP7SIRbSc+W2dJlyEqsRvRUMSoCnhQqXT6yGi6wGa6eV1ufo2WFL5JWUQM2qxkRSvqRJdFY60I7jxxDG0Xb2EQwTvIwZ8+QXwVP+vjtJk4fXv2VC2hFyGLA+KAplYEMSz++bch2d0yEZ7OPAU77exu0zqHfZmYwgIl\/V9AUMmWdL4lIdcpMYmqzWwl9vEaPYjVRblTt4qArzTkRDdAyLFHUl3TdW6H7kZQj54eSH9txm\/X5JhoorXq8zhavZp\/3\/LJ\/WJf2f8VMM1iRly5yR5JcGtkolaUxdcNosG\/MXcSLSn+3BPRKgYoO1vtUdlE4MlACGUpfnyQJpXmDA+MQsrpkn5TfV\/HzkL7HWjatOED8X5wQi607fExQalkVrOf7mAnjqw7Ru7\/uEuc4ZO9F\/MRXiP5pS7535SlMDzER5lOq6p2fTsGvip\/q1jRLugbd9pSHhSkZafghhJsHrGbCg0sDpI4JZAzv74ACmQh2E6qBTnoxSFVZrDIxcnSk39EaBH9HNuAGQaFYExIUS6J5xCxRgF34ISIwKKM1m66NRxrCDgDM5Tuh4irjW3dCceXc0u\/mM44EH41iZPhPbf25lR23djbXOS8JcfqaBFl2ZnmCwNHu7C3FuFB45BBZeYK4VOOo1B5O5QU1H5S7r3bx\/0he7WlLMpaCbIA6LtQONm6Y6iiaKIYL9dOfEGIeovol9xc22RXezaRY2Q8r0skioKdQbYF3AGhEQH6ZWwLbrqkykyrZu5udmLLmIJ0QP0gbui8isMWRXAMFlaTaEDul5HV\/O2IAmiByKQF83FHmBjPh3wwr7yGtaIlpJD4jzWZ+unrY6h1KtxbeLRdh8Auf89F76oj0DYm8sYZn6aeS56dblSlGfnTNSB42FOqr2THpoHtre50AkQ1SDp6Y5gcjuMpf9FJ3bdHZqLNihYFAP05VaKpAHrHIAINeLG6pBG2NWfxUnxaonN1J+D22aATBZS62wxKX2DWWR0UmtjYT2k4\/i1U6eyJCkUA12i64EkKiF+ecFtHWDOF+N5EEUL0ZgOhXbfGxgubl4fNXiUkgW6nejTQPq3qgfo2mjSB3wvwTvwX1zCFPdLQg6aU9t0XFdW0GpifaM2vaBn7378gm0HhqfPy0jXKMzlxjqaVEKddQEnJlzDbyPvAAkkBy\/dpcQyWtlxDNqzIr8PPD7XK1Oo6sf8tzduQOokyJOhdmIB6HK5qtjPfDAShHV\/pBNQj74Cp20+c1n1+yW8hROBC\/5gXq7MRpuNUuvRSMgGV8kra4Vzfr9vlVjtkaQsUplS52LKj50N3+IwlwptV1KftFqp\/XByjxR5tB8JG5fGsnRONNTD9wVgLZaaPonKMwFGk6D8NGsSCOCvs3aMPS3ANMn5NH7ATlbD9yjGLS7t\/WGJadHDPf\/VdP+lm1ZpO0C9Yb2y2nCE3htWF1kz4iwN+t7yyIwG3JpP0USGZ3XbJ+Tv03LlFYmDeqz0kwyclyXPP43nMwsJktoYH\/egyVqc4yMfl+VtnCwoy1maDEnBCqGBzaEOQvPbGjl8BRJdMkd2P51MDiIpIUiZTZt5N4qiQVOWw0ikDV8MgffheKp\/OLYRsgOyKMXJv6GF76fP6HX5dGIJKA8WWiUnD9EBHtiqpOd1kMIUEapjkQO9QG3ZiD3fKSMyjFNU4cqFF0DXxFy1O7qsbq6uXfdK+IHgFM\/PejuV0+zenSzQs4khPyrQZzGNG3pvWCSd6z1Zk8kdG+qCkBxi4fNgGUci5Ld7T4aSpQJcUKD3utPRqpskziutWlDPbdWQYAemWtjh\/sOTTfaH+06KF5TDAchfdhwg5xveqdAtkiFopIPwyGJZji6GGcMaFr8uaFE2oAM5ZCMz8KOO60\/ra5cr0se3gUZ2BVP9+fIVcpRQaSypYXNCrHSK6mVNNrPToUgCD\/0k7ceDikW3AuE0gmE4dOoCUjBnSO51v4Flqqubh9ByF3vcXsulmGhzS4KwY2EK3+KL8DMb3L5bYgUhcPHfuSPkuEVDr1z1M3kmDEUp4CHdorsj6Vedz2CXLzeXkOiMmGIQNVZqzijKvMzf19j\/H6EtgkI5fuXj8r88nGU1\/qOkqzNDbCIPZqpabsRyYliNEHYwvuEMmnlyr3aaEBBAzxHH2wuQ6CEdLp18KAXbEvIU6WI5AU\/Wo32ZRYdkXo4rf0H0RDmi8a5QDHpMyodTjWfpnBZLp4iKDW7Qyd7N1BGrYFnIZXfMaV1G0cRA\/iXGu3shrFXI+k+vSY5fWUpVHe6C+AfIWPDov68HUqz4ccvwM0i\/pmUlBaKcrujDOe6F1GdhGcyH36PfhkvmFzTqAaubYylFLZTHYJ4XE4zIDs0gUcDOBee08s+r7i54\/ezGvDl6u0b48OvrpDJI8qpmXmEzFTqv\/EIn5uvw0l6toJDT6P+1plTKTgxy21vpdxPD+OGst6Cb68KGNxhPvSyDIcLUQFM6L4qXYE45bWriXS5E\/+glUZEacC9CrQ2c\/rYU1v0GHGRZ14VYNZF7ogFaHEYFT0dvhstDsrH0UXDZwpFzJ9A2lAGtIj44yb8thEBwpCNCUEPnhKU63U7DNArc15YdAU0WyEwd9eVr73nSo2MzY5a9g5Unnqobyn7zRrXVM\/nNHv8iQmOIrS8pOb2VXD8\/u9TZ+Q\/9Tef6QdrYyvhgWQ89V9pkKdIcHrBD7M7Vd3QiUbGCgSSLt6JnfNxcJTZ35Ihj9tieCj7hd8OsCjzl2jVXVdSFVNi7XyAEbz0nVn+KqVy5q3AKLlB1WuU+Wy9xvldbL+NcrDutI4rfd\/Becn7G4PGus8JuvI5lsxVM8w9XgzQ8nqDwjpT+JhHztXsOdsKvQAcwUC5j3YxutXfLmhKhI76bgGCb9\/pInrv110p5DndXCQfH07kht8KSzg\/kqqSmF2G25ib0M9x\/ORjZkIGLgpuhiDuP8psJ\/y5zj2lqGGk8w3IZM\/8IDqpCpThP3MI+TChE1MeJDibCe99+qik6zkLYZbxKCruN9Q7HF8jGFBMBLIPNLJ1l9N\/RI9V79rOOiqU7tu++LX27K91x3U4zihja4cGgqyXHkY0n4Rwj2L1+jKNucQsmKi50YonrQSkmhfhigz1bZ6gYvs61UOMBMVSj2rgt3GPKnh3sJ\/hWG9vl8eWDH9CjFMdxZdjlfSXRKc5NjAVHbNHZX2quSK7nkX7\/db9i3+BsTqsoS0+06TVNWQGFVKEYjD6stBaiKoAhE5xXE0+i35wB2HcoAYNVSVQLJARUgTsQoV9J2f3jadicbCDBXY9sxzSN8UHtIa3arzuDadywi6evFHhZIJwLQjABVsDIPieCpZYS8wIOcRe2ptA0WsokqRlDv+hWXLlzFJ7km9yOXOZYlC9OO1Sj7Z\/4EhMX7rwBNo4hgPq3wiCYNvdSwPCKcbRtyalb7NG1P0FKYqvL37Y9sEx6H5lTNt\/t7bPMrGTsFgAeS3nyVRFTHe\/7W9WgZ7Raj1QJozQ5jRJsw94kZl6WforXlvb+1P2OK\/6IxMaOgs4qY\/AuuMCUDenbnibBhxlJ3h2QaBONKbqLgaF0P64LNthxJdztzBthr8snORA3gF27LWW+yZX2XG4IC7V3SYxYum+I90B5ThQcIzH++E2g\/9RWrm0S3GTlDwvc69lqCg5KT7h30ed4xB\/r647rZsbFCF0BbKXvv0z99nrhEcM21Kuvr4u2CvaWix+\/oudb9bQ9LlcdaTZlCTqU+wG1cPvMUWas\/xGrFJ3huAT352QoJy+zNOKdDJdSV3zpvn5JbCSqpMLZumspHEMNKxXV9opHTP4acx7xry40f7jffBFhD2y18gnoy+GhDQr1WlXNRyT1JTdvlIGQrv9rG3D1JwikSVPOjXGh\/1BMPNWuwhl5f1q2c8pSmmTLjlw\/I8FpXOwSFisFhyND54Qk670AlUtycA1p+p1KHcdOhr0JqLX3VOcqLd6YUEtakCMJJluQpREW2f4wxe586tBkAczdHtQtpkKU0uDqBcR6jg3MqjIA3FLAf1EQ+EL4de6Vufua0poFTFQlFB+1x3855pNs++RYgnLzv9U2nsNievPDtbFw1aNONC+ZLQjOI8lsAtyDMBo\/bh0Ve0dc5DTYXLeQaa7fiDrhMhwjV0bVcUHrDav0sbT6GpCtW\/7kvrLx8tn+DLQkuah0aQeUYDIXBPorUT4z7SlnSgMKxC\/EbY5f8FWwGh8\/G269cUtUpijqTH3Pp9hHF61RhjLQ7ap9inlUINQkZXj2XTbgqdKHzsQtNcNmRpbzDLa31L3UdAjh6C\/Y\/iWULCHEbLkTNIno+Z8TeqW\/eCX3U71r3a28nTuoQHji7yrfYrg4BRkME8KrbrnG0x\/O8Xkr3WMf5GogUzuYnnefgs0G+YXSmD7LQil8ak1dhmlODZRAG\/Ua3TbeCGhg==","iv":"9752df809cd90918e2805f0818bcaf7b","s":"85caffcc3aefabb2"}
Share your thoughts. Click here