Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"78b54d9a4beb8db7b37d951c39ce9e0c","s":"7ece37213e73acd9"}
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