Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"93f640ac3d19ce8f72e9391a70afbc0a","s":"e8fe4ef3fce8802a"}
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