Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"95a1b4319c27504188ce9bbb1146d67a","s":"5438f01e300f2d3e"}
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