Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"1e3a9e38b261be4fb0fe6e5ca6531854","s":"8a32ffc40e20901a"}
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