Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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iLuwjO0l7AhvX2Qgk1maQpqAcMZh+XP47PAB31DKR98TiHeLovli\/vQtfQqaJYYF\/FWVr7vtccpJuEIElouvOozGDI9FijJVPaLC1DUgzgxvbVGS6lhqtBw1ept4GxQiKXS8hCDnLA9tSyAiDLIAi+07UBlczYUlx50DPjRj6PILbwMLRhxkv86YIE8rtnFE9d1IHdO41j\/NRcFxLZLlX\/kM56ofdNMndccxC3hObn9S3RbMNkDYOLbwi1VkfD+UcNCB4H9lIQsiXueJb3JrIC7U9sITRgwUT3DsNH3vs8RM336a7H6Bcp1cXuJMy6yAmlp1hpjhYZepiFj1doReaBxWZuGla6tgyYDPXbrNVT0udETT1x2nduAVJYGEq9H\/Qw9Fl70uyxEFjPMjoeatFYkP+o30KH5XUO3rDW\/AfCinTfUesSr3PY591M6LpG3fwoqoxv0+5F8WWfbM8Khy8R0GzpGjk1xIOzYVyFidHXgEikzYD5yAmXEqyO4VJqNwuUZ4k2tS7PDjDSu4gLXzzjSTabKaZAZ0I6LTsZyxSomLY8kaBtAKzh1n5eJiAL0goFtTdd\/uKOkx9IzDB54Gm9Lqre2AIpcFSYtuUmnNXIORHEjO8\/NKuJ24yy9+HFVmSn6bphx2ALBCOHJyyzysxfaroG+B3uDG6eNwLKI1W28z6eFJf94zhskX3lJFnh0f2hmecptrZGYpTza3LtQZxaXhtCIO2uOsXwaTx87zr91+hg4nURE\/QpJ7A9Y73PRrKCpcpt8j7e1TxX7aoeP+zHn0odMVPucavH4SEZSlrJQUPr7L5FuAq8H52ZaIuuZXPsFiFoNnne4roH68vxEEoVbxhOG4ejQwPsO\/wV8EV8kev7Ymjmuk0wqdHRq8L34neZLe3JkU70uxavQXG99YmiOYNH1wDGkhFtwUwJNolMVNx4ZAZceKj36J7kYxP9+PCN5tSFRYCystD89Xx7vWgfmflCjeBusMEPO7fHgRzFDe9di06CCfhMaTCrSdiNbbe4cKphXGAiraQXfj6KjpGQsvwdMb3faNE86vebJNkWB3mDqkyGZnqm3peKVp3ElTn7GcoSQtG2GWT85pqDOCX78ANsyUxRnwYWn+jcTAr1ysgDHpjDlV9J1+cxX1Z3FUa\/49V0J4wbUfMnguSN4SqR5i8Y610uxGsUq0Fz5HNkCZFSnDkWZXJPus\/FujjanE6\/BG0wpqWHgWe7JOZu\/WC8FhKvEv8iO4zqc4e2ilNQoOieNvi5QJKE9dyDwgugKlhorma9zTa0LfR8tjDJrBEFo2s4btMThB8OL1r8ljiF2K1cPr1t+7SCehNaJyGNNJJh8fI7e\/kyrduOwzMobZAB9uvd7N9N3TII0CQ\/cqP+QMoqgPxyXO6nBHg3jpRC1TYrjDpJ3Um5m7Hu1HPZphzY5K36TVbB7Om+3MwLZ9nWBNu9fpaQEc7U6g2iDIsHKOpdEipouzz\/ujTdtjRkjlFlT3qxaE7plT7U9LRCt\/xNFgoOQqcSMKOyxh40i0XqnSQFroGvqa3IlhCIe5DWMqz1jmQT+8pAibRfewcTiQ9NhO2xGlM1iDjyxb35q6Zb15a4EIHEYsIwtCc2ihPnjUUHZ+VetlVjOyagDTdBcdwtc0ZZ1Meoy0jaGB9KA7ibQ4eAPxBDm5NcTfEKNFo8ObQ0BmkOGcPry9K\/8O9e4bPe5SjGoclqoAOFIjQ2X+7h2p7hDKwajT8vWB+LOxFoJPuFBf2p\/2mjvyX4d1D7eF0ZjIu\/DRYdZFf8er+lpQnFVwVqESGa6muiD\/KBk6YeY8jbNM1HaCRiZF+RRfce\/j1t8I22OOfG+KS+N3wFywqOsYp+2f2pEZRSEZpF+E\/7I2X5cxGJ+LF8EDwmNM+tUWt5cxWMJbEmgBS\/\/mY9FNrMbsHPBvRzFeJF6pdMDdiJ1dC63OkhE2tDNjAgMTGfykSS\/C1wFIZC0PmqTWD\/4VbN63v5pNI4Gkr9A0W7qtklIcHnGMuygd+UCBB8lX+mQNP\/efBwaonFDuf9YKkXjgthQM2FPc7MQJrOd4h6OsVen+OOomSQ+I6jzZ1RzyCS+YDzMXa0Xl\/vYJz17MQuH26gABHN8JZBu5X3zj95AjGW2Jf1PvYk4P1phz0+CKMrrheUU+C1Z4HTXWUCoF7sP\/uRfz1jhffTt6nunJbN\/hIGq2gWBOA2C1iNrf4QO2Lyh93Vqw1OluTKAeGH\/C3eDdiFKyzDllKa5SpoVGbvxairoW7mBUmKoxnZmQd42JypUVSiwqfxlLb7+EYl05TcmeNli5wHVwrVRTEnvgJztrVa3HAVNUD7pUewCskvHvvcWnv9KZfqbwRVa\/h20crr1dBYiBGEEHHAhdy8MUxC7RODrkLWJMEmO+C3YS3DgUKkhHst\/9WKB40cXFMWZgBaIfuFQDlZBgUIUpph3JZkc32zlBlL25TVigI7C27Uwzwei6GpBmyLXxz+VN6SjEFJPOStvzA8klwGWsl2DpLvAbGnEkNa75OidsA1WVT\/Tds3RnbsKDZeS9bVOjBOWQPt5VdLOWayK2\/Q64salE7dnkzN7jtBPK+4+ninxsZZ5LdDuryubpTtdjV4DoNnL1ehS1gl\/UnxdWnAJJyRZjpGkFmmV8HoCp+st8BYyG9uzUTYPq5yUPGlvuRGaTl3W2SlerVcFjvvFyz69dg5KY29BN3frWkbEYWBCTkwn8VdFqzxfXsmWaiTKTIty07HKbn1ODfFixJv4fpHUABmUYKbUCoSnwSbElgh4KFpt5gnYLbWZzxstbYaV0QLfP\/sWTP\/nf9+H+vJfcrO4oE2CQEQJL7\/sQDUpdIbdq43xtmQ3rGAxn75Q3\/2f7AFVeXZbZtwRJHke7TmLUYs=","iv":"18b5fbe3eb1ce7bf9b08ba3f0ad79b8f","s":"75900a685e0ecbb3"}
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