Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"f7f3874bba925f0a5e77d6ca384bc693","s":"b60a90771e6a73a1"}
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