Columns
September 1, 2016
Jeremy Zeleznock is vice president of strategy at Genesis Media
{"ct":"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","iv":"1fd74cb70e94fa20aed3b066d04ca109","s":"55df67306cdcf4b4"}
Share your thoughts. Click here