Software and technology
January 13, 2021
Apple iOS14 update. Image credit: Apple
By Nora Howe
Marketing professionals are quickly looking for solutions to overcome new obstacles regarding ad targeting and data privacy enacted by Apple’s newest mobile software update.
{"ct":"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","iv":"67da6a39d5d6762c1c1876fcaca703db","s":"c60c8a6cbc12edf3"}
Share your thoughts. Click here