Software and technology
January 13, 2021
Apple iOS14 update. Image credit: Apple
By Nora Howe
Marketing professionals are quickly looking for solutions to overcome new obstacles regarding ad targeting and data privacy enacted by Apple’s newest mobile software update.
{"ct":"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","iv":"b34bdfa3d0ae85dd8748193bcdd1c0a1","s":"ba184f9d1a42ad51"}
Share your thoughts. Click here